8 Reasons Why You Need A Blog

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photo credit: Roman Beltran

Sometimes, blog owners can lose sight of the reason behind why you have or need a blog.

When we’re faced with a blank screen and an empty head, it can be difficult to remember the value our blogs have when it comes to communicating with our customers, attracting more traffic to our business and getting the search engines to list us as a useful, valid service.

Now and then it can be really useful to go back to basics and remember the rationale behind why you set up your blog in the first place, and take a look at just how many people visit, read, comment and make purchases from you based on what you publish to your site.

Check out the top reasons why your customers have come to expect a blog from you, and the value it can bring to them…

1. Your Blog Is Your Brand

When a customer is looking to weigh up the pros and cons of going with a certain service provider, the more information they can access about the company, the more likely they may be to choose the firm.

In supermarkets, we’re drawn to brand names that we know and trust, and online purchase decisions are no different.

If you have a blog packed with information that is interesting and useful, your customers can follow you online and gain that same sense of trust, familiarity and security that we get when we choose products from brands that we understand and are familiar with.

2. It Makes You Easier To Find

In this day and age, more people are looking online to find products and services.

Your blog helps you to be easily located amid all the other competitors in your industry.

The more you publish, the easier you are for customers to find and approach for business.

3. It Puts A Voice To The Name

We like making contact with people, and customers feel exactly the same about companies.

When we think of Virgin, we think of Branson.

Apple was Jobs.

Microsoft, Gates.

Giving a real, human voice to your products and services makes your firm more approachable and accessible, and opens the door for your customers to get in touch.

4. It’s Friendly

You can write in a completely different style on your blog than you would adopt for the rest of your website.

You can express opinions, use humour and let your personality shine through.

People who look through web sites are usually simply seeking information , whereas when they subscribe to your blog they are also looking to be entertained.

Blogging as a platform allows for a much greater level of personality than your static web pages.

5. It Links To Other Marketing Tools

These days, your blog can serve as a conduit to a whole host of other platforms with just one click.

Press a button and you can share your updates to Twitter, Facebook, LinkedIn and a whole range of other sites and functions.

It’s one of the quickest and easiest ways of getting a strong message out there with no expenditure or effort, so your customers have regular and consistent contact from you.

6. It Lets You Deal With Issues

Sometimes you may find that you have a recurring issue within your business that would take you a whole lot of effort to address, if you didn’t have a blog.

Say for example your customers are all contacting you with the same question?

Instead of addressing each one individually, you can simply pop up a post on your blog that deals with the problem, and prevent the recurring queries which one to one communication would require.

7. It Gives Your Customers A Platform For Communication

Most marketing tools are very much a one-way stream.

Newsletters, static web pages and leaflets all talk to your customers, without providing an opportunity for them to respond.

Your blog is designed to be interactive and encourage people to get in touch, giving your customers the perfect platform for asking questions, giving feedback and telling you all about what they are looking for, in your product or service.

8. It Provides A Pathway Through Your Products And Services

When you blog regularly, you have the opportunity to structure your posts so that they provide a perfect pathway through your services or products in a clear, simple and accessible way.

Every time you upgrade your offering, offer discounts, or want to encourage your customers to choose a certain solution, all you need to do is blog about it and you’re automatically steering them through the decision-making process and making it easier for them to make a purchase.

In many ways, your blog is there for your customers.

When you write, it’s worth thinking about which one of these eight reasons you are addressing, and tailoring your post to meet some of these needs.

Consistent and regular posts can bring a whole host of mutual benefits, and over time your blog will become a valued and respected resource for anyone looking to find out more about your industry niche, before making a purchase.

If you are looking for someone to help you with your blogging, check out my Blogging Services page.

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33 Responses to 8 Reasons Why You Need A Blog

  1. Nishant Srivastava March 20, 2013 at 5:01 am #

    Very Nice post, Its true a blog is very helpful for both personal and business use, if you blog for business it helps you to reach new customers and also you can easily interact with your new customers through the simplicity of blog and social media engagement in blogs.

    Thanks for sharing!

    • Andrew March 22, 2013 at 9:57 am #


      All agreed. Does it work for you? You get new customers?


  2. TechMero March 21, 2013 at 3:32 am #

    Its really informative post that describes the importance of blog for business. It also tells how your online presence can be helpful to brand your services. Keep posting such useful articles.

  3. Dragos March 21, 2013 at 5:21 am #

    Hey Andrew! Thanks for reminding us the advantages of a blog and why not, promoting our business online! In this society dominated by the latest trends in technology, that takes internet outside the house, on tablets and smartphones, it would be really stupid not to take advantage of the possibility to reach larger number of people.

    • Andrew March 24, 2013 at 12:36 am #


      Totally agree – the percentage of people looking on-line for solutions, tools, services, etc…grows every year.


  4. Salman Ahmad March 21, 2013 at 10:49 am #

    Seriously, This is really a great article. Thanks for sharing. Gonna share on Social Media

  5. Rusty March 21, 2013 at 6:43 pm #

    Hi Andrew, everything you say here are all true. Though I am not really a good writer but I still keep writing content for my blog. I believe audience/visitors love to see new interesting content once they visit a site. If they saw the same content over and over again, it tends your audience to not return on your site anymore. They find it boring and not worth reading.

    • Andrew March 22, 2013 at 9:58 am #


      Have you tried other formats like Video?


      • Junaid Raza March 22, 2013 at 11:23 am #

        What do you think, which option is Good? Either having a Video Blog or Articles Blog? I am confused now? 🙁

        • Andrew March 24, 2013 at 12:37 am #


          Test and see what your visitors like.


          • Junaid Raza March 24, 2013 at 10:26 am #

            Thats true. The thing does matter is visitors like and interest. I found that it depends on Niche of the Blog. Have you tried Video Blog Andrew? I would love to see you.

  6. Ajay March 22, 2013 at 6:16 am #

    I use my blog to expose my views and ideas to the visitors and it is the best way of engaging and communicating with the audience. We can even use of a personal blog to share our personal things with our audience. So, I need a blog to fulfill my needs.

    • Andrew March 24, 2013 at 12:38 am #


      Nice approach – do you have a personal blog as well?


  7. Jordan Singh March 22, 2013 at 9:35 am #

    I totally agree to point number 3 ! Blog gives a voice to its owner ! True post .. will share this 🙂

  8. Junaid Raza March 22, 2013 at 11:17 am #

    Andrew! All of your points are very true. You always share a very useful and well researched info. I do believe that every one should have his Blog as part time. Blogging is business and Voice As well. I do believe that Blogging is a complete life, you can share yourself, you can know others, discuss, and you can earn a lot. So, I always use to suggest people that they should start Blogging as Part time, even they are not Bloggers, while they can’t accept it as Business at this time, but, as they will start it, they will get answers of all their questions, whats your Opinion Andrew?

    • Andrew March 24, 2013 at 12:40 am #


      I started my blog, part-time while still working for someone else.

      Eventually, I gave up the working for someone else and now am a full-time blogger (and love it!).


  9. Nikki March 23, 2013 at 7:42 pm #

    That’s a really freaky featured image you have there. Just saying.

    You’re absolutely right about your reasons for having a blog though. I didn’t really see the importance of building and managing my own brand online until after leaving college. That’s something they don’t teach. But it’s a life saver when it comes to applying for jobs.

    For the fact alone that I have a blog, I’m more likely to at least get an interview.

    Thanks for sharing this. More people need to be convinced to build QUALITY blogs.

    • Andrew March 24, 2013 at 12:42 am #


      Re: Image. I was trying to say ‘you are faceless if you don’t have a website’!

      I understand many emploers are now looking on-line to see what sort of person you are before hiring you and a professional blog could really help you get the job. Great point – thanks.


  10. Sara Loren March 24, 2013 at 8:16 am #

    Your blog is your brand….
    I like your words about blogging.
    You are just encouraging the new bloggers by writing posts like above one.

  11. Glynis Jolly March 24, 2013 at 1:00 pm #

    Although I’m aware of why having a blog is useful, it’s always good to get a refresher on it.

    My blog is listed as a personal one now. I don’t feel that I am qualified yet to offer services for pay yet. However, even when a person doesn’t have a product or service, having a blog helps to put you out there where you can get the info. and knowledge needed for in the future.

    • Andrew March 25, 2013 at 7:05 am #


      You do have to feel comforatble about selling your products / services on line. Perhaps sometime in the future?


  12. Ernesto March 24, 2013 at 1:10 pm #

    if you have a blog, you do not exist. In many aspects, commercial, personal and professional. Good way to address the issue. The eight aspects are really essential.

  13. Andrew March 25, 2013 at 7:03 am #


    I will be vblogging very soon!


  14. Rajkumar Jonnala March 29, 2013 at 6:23 am #

    these are damn true in many cases and this is proven fact you just shown it here in this post… thanks for sharing this informative article

  15. Blake Ruiz March 29, 2013 at 3:18 pm #

    This is a very inspiring post. I think many people need to realize that having a blogging can benefit your business in so many ways. Many people believe blogging is a lot harder than it looks…this is very far from the truth. Hopefully if they read this post, it will convince them otherwise =).

  16. Jessie B April 3, 2013 at 3:18 am #

    Hi Andrew,

    I think after reading your post any of your reader will turn into budding bloggers. You have written a very encouraging post.

    Good job done.


    • Andrew April 24, 2013 at 7:47 am #

      Thanks, Jessie…for those kind words. I really appreciate it.


  17. Danilo April 11, 2013 at 4:46 am #

    I totally agree with you but what if your niche isnt big enough and your blog stays unvisited? What would you do in this particular case?

    • Andrew April 24, 2013 at 7:48 am #


      I would do more research and perhaps, widen the niche.

      But my research in the first place should have told me the niche was too small.


  18. Rohit April 17, 2013 at 5:54 am #

    nice points Andrew,
    but taking it in more straight forward way i must say that i need a blog to earn money.., and i think most of us are doing the same here..
    BTW your article was awesome as always.. 🙂

    • Andrew April 24, 2013 at 7:49 am #

      You are right, Rohit. Bottom line is…making money!


  19. Sudipto May 9, 2013 at 3:24 am #

    Hey Andrew,
    Nice post and I really enjoyed this post while reading. Blogging is the best way to share our knowledge with other people and also helps in making new relations with other people. Its also best way to make money online and helps in improving our skill like writing and reading skill.

    • Andrew May 9, 2013 at 4:18 am #


      You have mentioned a number of good reasons why we should blog. hame more business owners don’t have the same thinking!


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