If you have a blog on the go at the moment for your business, you’ll probably be looking around now and again to see if there is any way you can enhance the site, get more customers to pop along and join in your online discussions, or generate more sales from the site.
When we check out advice sites about blogging, they tend to cover off a lot of practical ways we can increase traffic and sales, but often can miss off one of the most critical aspects of blogging success – your attitude!
What Exactly Is Attitude?
You remember when you were a kid, and your parents would berate you for having a ‘poor attitude’ towards something?
Let’s say you were about to go on a family trip, and you didn’t fancy going.
So, instead of having good grace, you maybe pushed your bottom lip out and slumped about like Harry Enfield’s Kevin the teenager character.
This is normal behaviour, but it probably led to some bad feeling on that particular day.
If your parents asked you to change your attitude, though, you probably looked a bit blank.
A comment like that is up there with ‘Don’t look at me like that’ or, ‘Wipe that smile off your face’ – kind of difficult to understand because they are so indefinite as behavioural changes.
How Attitude Can Make A Real Difference To Online Business Success
So, it’s not surprising that attitude is one of the aspects of blogging that gets neglected in many of the self-help blogging guides.
Your attitude can’t be measured directly, is not immediately apparent at any given time, and yet can have such an immense impact on your overall approach to blogging that it can mean the difference between online failure and resounding success.
Attitude is important.
If you’ve ever learned any direct sales techniques, they’ll tell you again and again that you need to really believe in a successful outcome when you deal with customers.
Similarly, if you’ve done telesales, you’ll have been taught to smile down the phone when you talk.
This is because your attitude is understood by other people on a really fundamental level.
It’s picked up on when you speak, through body language, and even through the way you write and respond to your customers.
How To Practically Apply A Positive Attitude To Your Blog
In blogging, attitude can come across in a number of ways.
It could be read in how quickly you respond to a query, how passionate or enthusiastic you are when you write, or your body language when you do a video for your site.
You can enhance your attitude online in a number of ways:
- Be confident in your niche. This means having faith that you are an expert in your field, and know what you are talking about
- Love what you do. This will translate in to positive affirmations, enthusiasm and interest in your customers and their issues
- Be authoritative. Don’t be afraid to make statements that you believe in, based on the knowledge you have
- Love your blog. This comes across through updating it regularly, and spending time making it the very best site it can be as a representative of your business, online.
If you follow these four tenets for a positive attitude, you’ll find that your customers will warm to you as a knowledgeable, caring and responsive site owner.
You may also find that it’s contagious, and you’ll feel generally more positive about your blog overall!
What’s your thoughts on attitude?
Please share your thoughts in the comments below.