This is a guest post by ZK is the co-founder of Web Marketing Blog.
If you want to guest post on this blog, check out my guest post guidelines.
Though search traffic is highly targeted and cost-effective, there are other options that should also be considered in web promotion. The following are strategies you can use to generate targeted and profitable web traffic.
There are numerous reasons why you should use a blog for building an online audience. First, it is an ideal way of putting a face to your message. Secondly, it enables you to reach the market instantly with your message. Blog services such as Technorati can offer great traffic. Remember to be a valuable and active commenter in the blogs of leading influencers in your niche.
Just like blogging, podcasting is an awesome way of controlling your message and delivering it to the market fast.
Search engines frown at link buying. However, a good link can drive large volumes of targeted traffic to your blog.
Just like blogging, online forums are ideal for having personal interaction with your target audience while building traffic.
Besides search engines, social media sites offer loads of traffic. Whether you are building a large presence on Facebook or Myspace, presenting yourself as an opinion leader on LinkedIn or promoting your content on Netscape, Reddit or Digg, social media is a channel that can build a large audience.
Webinars are great tools for building audiences in the B2B world. Just like podcasting, you can personalize your message and interaction with the audience. Video communities such as YouTube are great sources of traffic. Such channels have the ability to make your content go viral.
Online Press Releases
Press releases are probably the oldest and most effective traditional tools for media promotion. Online press releases are also as effective. You can take advantage of that by using press release agencies such as PRWeb.com.
Event Media Sponsorships
If your site can be considered a news site, this can be a great source of traffic. Almost every major symposium, seminar series or conference is seeking media sponsorships. Besides getting a link in the event’s site, you will also get the chance to market yourself with other promotional materials at the event itself.
Syndicate Your Content
There are many businesses that are unwilling or unable to write their own content. In addition, there are also numerous article sites which have good traffic. You could submit your syndicated content to such websites. However, make sure you get a link back to the original source.