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The three keys to a successful affiliate marketing strategy

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Affiliates are an vital part of the Internet marketing world and having an affiliate marketing strategy is of utmost importance.  If you don’t already know by now, they not only help drive traffic if you have your own products, but becoming an affiliate can be one of the easiest ways to get started making money by promoting other people’s products.

What is an affiliate?

An affiliate is an individual who sends traffic to a product creator’s website. They are given a special website URL, called an affiliate link, which tracks how much traffic they send to the product website. They receive a commission for each sale that is made for their affiliate link.

There are many types of affiliate programs available. As an affiliate you can find programs for physical products, digital information products and even for services and membership sites. Affiliate programs are listed in affiliate networks like Clickbank, Commission Junction and Paydotcom, among many others. I use all 3!

What are three keys to being a successful affiliate?

Affiliate marketing is one of the most profitable ways to make money online. You don’t have to worry about creating a product, paying for graphics, developing a sales letter or following up with buyers. You’re only in charge of driving traffic.

Here are three keys to being a successful affiliate.

1. Product.

Choosing the right product to promote as an affiliate is your first key step.

You have a wide range of products to choose from as an affiliate, but that doesn’t mean that all of them will make you money. Before you put your time and energy into creating a marketing campaign for affiliate program, you should do some niche research.

Is the niche popular?

Is there a lot of competition in the niche or will you be able to establish yourself pretty quickly?

How does the sales page for the product look?

Would you buy from the site?

Carefully evaluating the niche and the product will help you find a product that will actually sell.

I personally buy the product first to check that I would use it. If I am recommending a product I want to know it’s good.

2. Prospects.

Building YOUR own list of potential customers is an often overlooked part of affiliate marketing.  Yet it is of paramount significance. Product creators will build lists from the people who buy from their sales letter.

As an affiliate, you should be building a list as well.

Before you direct your visitor to the sales page for the product, you should offer them something free in exchange for opting into your list. You can create a short report on the niche and give it away on a squeeze page before forwarding the visitor on to the sales page. By building a list, you can create a long term relationship with the visitor and offer them additional value and product offers.

3. Promotion.

Setting up your own blog is one of the best ways to promote affiliate programs due to the variety of ways you can use a blog. Smart affiliates know that their long term income comes from sales of multiple products in the same niche. One of the best ways to sell multiple products is to start a niche blog. Your blog can link to several different affiliate products so you have many opportunities to make money.

Check out my free guide “How to build your own profitable blog in 45 minutes”

Can you give me an example?

After doing some research, you discover that solar energy is a hot topic. You start a blog on do it yourself solar energy. On the blog, you can write articles related to solar energy and link to the several solar energy products available on Clickbank. You can also give away a “5 Tips to Smart Solar Energy” report on your blog to build your list.

Want to know more about Affiliate Marketing…then check out Jimmy Brown’s Affiliatenaire.

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3 Responses to The three keys to a successful affiliate marketing strategy

  1. David Stillwagon August 12, 2009 at 12:27 pm #

    It seems the toughest part is to find a product that has enough interest in it but not alot of competition
    .-= David Stillwagon´s last blog ..Can you still swim if you have Meniere’s disease? =-.

  2. sarah February 4, 2010 at 11:13 pm #

    My hardest problem about affiliate marketing is the list building – not so much the building part but what to do with the list once you got it, and not trying to spam people with emails 🙁
    .-= sarah@diy solar panels´s last blog ..How Solar Ovens Work =-.

    • Andrew Rondeau February 5, 2010 at 8:56 am #


      Don’t bombard them with ‘sales’ type emails. Offer fee advice as well. For every 1 sales type email, send 4 advice type ones as well. You have to build your realtionship first before sending any sales type emails.


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