Crime seems to be everywhere these days, doesn’t it?
Wherever we look there are reports of things going missing, being taken by sneaky scammers, and people being ripped off by unscrupulous con-artists.
No matter how hard we try to keep things safe and secure, it seems that there is always someone just around the corner waiting to divest us of some of our assets
Intellectual property goes missing as quickly as cars and televisions, and the entire nation is becoming more cynical, and alert to the ongoing threat of theft in all its forms.
However, there is one threat which you may not be aware of as a small business owner, that could be compromising your entire strategy.
If you don’t currently blog for your business, there are unscrupulous marketers at every turn stealing your customers from right under your nose.
It’s a passive activity, but you can guarantee that if you don’t currently have a strong blog under your business belt, customers are flocking to give their cash to a competitor that does.
It may seem strange to think of your customers as an asset, or property, but essentially that is exactly what they are.
The people who make purchases with you for goods and services are the one thing which keeps your business thriving, and makes sure you can generate a healthy revenue to support your ongoing strategy for success.
If you let your marketing, communications and strategy slip for just a moment, you have to prepare to stand back as someone else nips right in there and takes your customers away from you and your business.
Blogging is like having a burglar alarm
Blogging for your business is the equivalent of popping a burglar alarm on the front of your house.
It safeguards your client relationships, and keeps your competitors away.
It acts to bring in new business each day by assisting you to develop an ongoing rapport with those people whom you provide products or services to, letting them get to know you and feel an affiliation for you.
It is this affiliation and understanding that leads to customer retention and loyalty, and there are a wealth of benefits to be had from blogging, despite the inexpensive platform and simplicity of the updates.
Having a blog lets you showcase new products, in addition to enabling you to speak out about why your company is in the best position to answer your client’s needs and requirements.
It works 24 hours a day to attract people to your virtual shop front, letting them browse for what they need and find you on the search engines.
No Blog Equals Less Customers
If you’re not yet blogging to support your business communications, it may be time to consider the damage that it could do to your company.
If your competitors are speeding ahead on the blog front, and you are still hesitating at the start line, be prepared to sit back and watch as your valuable clients are spirited away right in front of you, lured off by an unscrupulous competitor!
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