If you have ever been a parent then you know what agonising times they were trying to decide on the name of your newborn child, unless of course you had to follow protocol and name the kid after his great grandfather three times removed.
And you have to have credibility in your expertise.
Having professional credibility is the one concept that most Internet marketers know about and take to heart. They understand that in order to be able to sell your own eBook on a topic you have to have some credibility as an expert in this field.
Establishing credibility online, especially if you wish to operate as an internet marketer, has some similarities with the real world. The first thing to think about when launching yourself onto the online world would be your online name. Seems an easy enough concept.