Imagine if you were spending a few hours having a good browsing session online, and all of a sudden you stumbled across a really good link to a post that you wanted to read. The post looked set to be everything you were looking for – it was exactly the information you needed, and you were waiting with anticipation as the page loaded in your browser.
You can sit in your pyjamas on a Sunday afternoon with a glass of wine, and carry out the majority of your business tasks without ever having to step out of the front door. It lets us conduct business with people all over the world with just a few clicks of a mouse, and communicate with everyone we need to speak to without ever losing the comfort of our front room, television, dog and casual clothing.
Ask anyone who has started their own online business from scratch, and made it a success, what one of the most fundamental qualities a small business blogger can have, and they will probably tell you it is dedication.