Over the last few months I’ve published a number of ‘successful blogging guides’ in the form of a series of blog posts. I like to think most have been well received.
My first covered the subject of “The Bloggers Mindset”.
Other topics I’ve covered include:
Now I want to cover another topic in a series of blog posts. The topic is: Successful Corporate Blogs.
In 2009, research showed that small businesses with corporate blogs experience 55% more visitors than those that don’t.
That’s real proof, blogging works…if you get it right!
Of course, even if you have a corporate blog, you may not get any more visitors than those that don’t.
But the research shows…get it right and it’s worth it.
I’m still shocked by the number of small businesses that don’t have corporate blogs.
Each Wednesday I attend a networking group along with numerous others covering a vast range of trades. 90% of them have websites but not one has a blog (and it’s my job to try and persuade them otherwise).
So in this next series aimed at creating successful corporate blogs I’m going to cover:
- Know Your Audience
- Use Your Strengths
- Avoid Your Weaknesses
- Empower Your Visitors
- Promote Others
- Be Yourself…Only Bigger
- Share Your Mistakes
- Use Different Media
- Grow a Thick Skin
- Content, Content, Content
Get these things right and you are well on your way to building a successful corporate blog.
Of course, we could add 10 more things like design, colors, fonts, seo, social networking, blog promotion, relationships, blog stats, keyword research and list building.
But let’s start with the first 10 and perhaps, we can explore the second 10 in the next series.
Watch out for the first post in the series, this Wednesday. I hope you like it!