This is the fourth post in the new blog expert series called: Successful Corporate Blogs and we talk about a technique that many people are scared to take on board!
You see…it’s no good being a mouse online…you won’t be heard.
Being bold, brash and unique and even controversial will get you noticed.
To get your message across loud and clear means having confidence in yourself and your products.
Millions of people are online searching for answers to their questions and problems. Somebody is looking for a solution to a problem that you may have the answer to, but how do you find each other?
That’s where effective marketing comes in and marketing does not mean advertising. An advertisement is an in-your-face reminder or promotion of a brand; marketing is what persuades people to buy that brand over another.
The process of marketing includes matching products and services to potential customers and building relationships. It’s that relationship-building step of the marketing process that attracts and retains the customer.
Let’s just assume that you already have a popular blog and you’re getting oodles of traffic but those visitors bounce fast, view a page for a few microseconds and then leave.
Why?
Put yourself in your visitor’s shoes and you’ll probably see that your content is doing nothing to help them answer their questions.
You’re selling the latest vacuum cleaner. You’ve posted articles about how well it works, your price is right, or you are an affiliate for it. You own one and love it but you know from experience it’s complicated until you get used to using it.
Find out the places where people are asking questions about this vacuum cleaner and check out the feedback on Amazon.com, especially the bad feedback. Why is this fantastic machine getting such a bad rap by some people? You’re in the position to remedy that. You know everything there is to know about this machine don’t you?
By studying what people have said you can either write articles that address each problem, or better still make a few videos showing you using your vacuum cleaner. If lots of people are having problems putting it together, then show them on video how to do it.
You’re already getting found for the keywords pertaining to your product, do some more in-depth keyword research and look for negative keywords you can build content around.
If someone is looking to buy your product that has doubts because of certain negative comments, they will probably do a search and your site should come up.
By sharing your knowledge, and showing that you understand your product from top to bottom people will trust you and it’s quite possible that they will buy the product through your affiliate link or directly from you.
Give them all the answers to their questions so they can make a well-informed decision and you can make a sale.
I know I am making this sound easy…because it can be. It comes down to knowing what your visitors want, build on the emotions and pain points and then…give them the answer!
What’s your view?
Have you used this technique?
Did it work?
Please share your views in the comments below.
Previous posts in this Successful Corporate Blogs series:
Successful Corporate Blogs: Are You Really Writing For YOUR Audience?
Internet Marketing Is Easy When You Use This Technique
Internet Marketing Is Easy When You Use This Technique Part 2
Andrew is a website builder and helps small businesses with their on-line presence…so they can grow their customer list and increase sales. That’s it! That’s what we do each and every day.
Agree with you that we should share our knowledge with customers, so that they trust us and are more open to buy from us.
Andrew
I struggle with distinguishing between what I know and what others don’t know. I think we all assume that because we know certain things, that others know too and so we leave this knowledge on the table and don’t attempt to teach. Better to repeat things than to leave them out…I guess. My latest video/post is a perfect example
Your thoughts?
Mark
Mark,
I agree.
Some of my most popular posts are the ‘simple’ ones that explain things in easy steps.
I suppose it comes down to your targetted audience.
Are they newbies? Experienced?
Your comment has got me thinking!
Andrew
Andrew
Newbies for the most part.
I was prompted to do the video because so many of my friends and family have been teasing me about “the website stuff” I’m doing that they look at as crazy and alien.
As you know, the online world has evolved so drastically over the last couple of years that ANYONE can build a site and sell things online now and the quality of information is being forced way up because of the competition.
Amazingly, most people simply have no idea what can be done online or how to do it
I find it absolutely fascinating…Maybe I am nuts 🙂
Thanks for the dialogue!
Mark
Building a good customer relationship is the key to win their trust. A good corporate blog should have answers (solutions) that customers are generally looking for. This would stop them from looking elsewhere and eventually become loyal customers for all all future products.
Corinne,
I agree – because we do it and it it simple – we think everyone else is already doing it and not worth sharing.
I’ve made amental note to make more simple posts…of the things I just do (and think others already do!).
Andrew
Thanks, the best strategy is to make a regular relationship with our readers. The best and innovative ideas can stick them around.