This is the eighth post in the new blog expert series called: Successful Corporate Blogs and again we talk about something many of us don’t do and we should.
When the internet first started out there was only one place you could advertise and that was on your website. That changed rapidly, and today with the advent of so many different social media sites as marketing platforms, it’s pretty hard to keep up.
What you should be aiming to do is to get as much exposure as possible, and this means using all the different media available. This doesn’t mean you have to restrict yourself to online marketing; carrying a business card with your web address is an effective way of promoting your business.
Put a link at the bottom of every email you send out. Using print ads and other methods off-line to promote your business is another great way of gaining exposure, although considerably more expensive than online marketing.
Content can come in many flavors – written, auditory and visual.
Webcasts and videos occupy visitors and keep them on your website longer, which is great if you want to improve your “bounce rates”.
Podcasts are also useful because people can listen while they do other things.
Video can explain aspects of your product and service by demonstration. Perhaps explaining how an electronic gadget works on video will help your visitors enough to convince them to buy.
Content should be written for people to read first and foremost.
Perfectly optimized articles, especially if you’re building them around ridiculous keyword phrases, are not going to hold the reader for too long. It may take your article to number one in the Google listings, but when people see a phrase like “make money online home business” repeated continually, they’re probably going to stop reading, try another keyword phrase and go elsewhere.
When people are looking for information about a product or service they will use offline methods:
- Word of mouth
Online they will use:
- Website Content
- Social Media
- Blogs & Forums
- Video sites such as YouTube
By using as many of these different media regularly to connect with your target audience you will gain greater exposure.
By interlacing them you can capture an even larger audience. You can use the same video on YouTube, your site, and in email campaigns. Podcasts can be used on your site and in emails.
It’s not good to use the same articles on your site and in article directories but you can “spin” them either manually or using good spinning software.
Social media buttons will get the machine running if you use as many of these different media regularly and effectively.
How do you use different media?
Please share you thoughts in the comments below.