This is the sixth post in the new blog expert series called: Successful Corporate Blogs and we talk about a very personal thing…YOU!
Everything is about marketing if you think about it.
Even if you’re applying for a job you’re marketing yourself – telling your prospective employer why he should hire you over somebody else, and it’s no different on the Internet.
Assuming you have a great product or service, how on earth do you become more visible than your competitors?
A lot of it is down to an individual’s confidence and personality. The people I know in internet marketing are never afraid to get publicity. They’ll team up with other people in their particular niche and get on video as much as possible to discuss aspects of the business. It’s all about self branding.
Products do not sell themselves; somebody has to market them to get them from the warehouse to the consumer. You have to treat yourself as a commodity. Lady Gaga did it and she gives us a clue. She stands out because of her crazy attire; she certainly isn’t the best female singer in the world.
Marketing yourself is about being larger-than-life and being everywhere all at once so you become instantly recognizable. On the internet you can be an actor – you can build a persona that really isn’t you. Although it matters that people trust you and you continue to build relationships, you become rather like a movie actor playing a role. Johnny Depp is by some accounts a quiet family man who lives in rural southern France. On screen we all know and love him as the lunatic Jack Sparrow, or the peculiar Edward Scissorhands.
Understanding your target market thoroughly is the key to this. Study closely what your competitors do and see how they interact with their audience and what they’re doing to be so successful. If it means you have to make some crazy videos, why not do it? If nobody else in your niche is producing outstanding videos then you have the perfect media to show the crazy side of you. All you need is one to go viral and you’ll find your business taking off rapidly.
Of course a lot of it depends on what you’re promoting.
I used to follow an Internet marketer who was heavily into micro beers. Every video he made featured a different beer which he would guzzle throughout, and the more beer he drank the more he cursed. I never bought anything from him, and I haven’t heard from him for quite a while. I’m not saying you should do something as extreme as that but he certainly got a lot of people’s attention and probably made a lot of money – more than enough to pay for rehab!
There’s always an angle, always something you can do to make your business stand out.
What that might be may not be obvious at first, but don’t be afraid to experiment. All you need is confidence in yourself and your product.
What are you going to do to stand out?
Please share your views in the comments below.