You’re going to make mistakes during the life of your successful corporate blog…all the best people do and they’re not afraid to admit it.
Even when you think you’re doing everything just right, there’s going to be someone out there who tells you otherwise. If you express an opinion someone will possibly disagree.
The underbelly of the internet contains some odd people – spammers, leavers of stupid comments, virus-spreaders, haters, liars and other jealous or failed internet marketers. The internet is only a reflection of the outside world. These people are considerably easier to deal with than the same kinds of people in real life. The Delete button helps a lot.
It’s counter-productive to worry about everything you do to make your online business a success.
Okay, you have probably decided you’re not going to use grey hat techniques to market and promote your site. That’s a good decision that should draw no criticism. Being terrified that every opinion you have in the form of written content may upset someone is going to hold you back.
If you do express an opinion and someone disagrees, don’t automatically hit the Trash button. It can work to your advantage. Your followers will commiserate with you, back you up and you’ll soon see who your loyal followers are. It’s content after all.
That comment that stung could end up boosting your confidence.
Your video is lousy. You probably know that already because only a few people have viewed it and the majority has left crappy feedback. Learn from it. Take down the video and improve. If someone says you look like a gorilla, learn to laugh, you know you don’t. If you do, use it to your advantage!
And that’s what you need, a thick skin and confidence. If you do everything legally, – you don’t copy people’s content or steal other people’s pictures, then if someone accuses you of doing it you’ll be justified in coming back with a “No I didn’t. What makes you think that?” Ninety nine times out of a hundred you’ll get no response. Brush it off and move on.
If you tend to overreact to criticism offline, it will probably apply online too. Take a deep breath before you hit the Trash button and see if you can use a negative comment to your advantage. A small fraction of the time you may be wrong – consider that, you must keep an open mind to be able to improve. Thank the person for bringing it to your attention. Your followers will see you’re a gracious person. Saying you’re wrong is only admitting you’re human and being wrong can bring positive results.
Let your skin grow a little bit thicker and always keep your mind open.
Since starting your blog, has your skin grown thicker?
Please share your views in the comments below.
Previous posts in this Successful Corporate Blogs series: