This is the fifth post in the new blog expert series called: Successful Corporate Blogs and we talk about a technique that many people ignore.
Many internet marketers discuss ways of building loyal fans. That is improtant I agree but…if you want to build a bigger income…you need to build loyal relationships.
I truely believe successful Internet marketing is not only about building strong relationships with potential customers (i.e. loyal fans), it’s also about building relationships with other people within your niche.
This may seem a little counterintuitive because on the face of it they are your competitors, but if you can team up with another professional there can be some great advantages.
If they offer a complementary product to yours and vice versa you can both increase exposure and revenue. Two websites are better than one and if you both target your marketing campaigns to different markets then you have that added bonus of exposing your product to people who may not normally come across it.
Many internet marketers do this and you’ll see it when you receive their e-mails.
They’ll talk about their colleague’s product, why they like it and why it would be useful for you the consumer.
If you trust the originator of the e-mail then you’re more likely to purchase this complementary product. (Unfortunately there are people who will promote anything to make a commission so be careful who you follow.)
Hamburger and Chips
If you have a product that you think will complement somebody else’s, offer them a review copy so they can be certain it will be suitable for their list.
They’re offering the hamburger and you’re offering the fries so to speak.
This is often known as a joint venture (JV), and if you’re looking for somebody to JV with, find out what kind of marketing he does – the more extensive the better for you. Make sure your efforts are on a par with his.
If you’re offering a digital product that deals with, for example, how to make money on the internet, then there are going to be dozens of people you can JV with if their product does not cover the aspect of marketing that your product does.
Don’t be afraid to approach people there’s no need to be, especially if they can benefit financially and offer an excellent product to their list. If you’ve written an e-book or made a series of videos about dog grooming there are many people who promote dog training. Anyone who wants to train their dog properly will probably also be interested in keeping their best friend in top condition too.
Your name and your products start to become instantly recognizable, and if they sell well you can make more and promote them alongside other people’s complementary products. You can then produce a series of videos of you and your partner talking about dog training and keeping a pet looking healthy and well-groomed.
I’m often suspicious of internet marketers who don’t promote other people and their products. My favorite internet marketers are always talking about their friends and colleagues in the business and this proves to me that they really are friendly and helpful people.
Collaborating with somebody else can also mean feeling less isolated in what can be a lonely business.
Have you successfully collaborated?
Please share your success story in the comments below.