This is an extract from my Kindle book,
The A-Z Of Successful Business Blogging – just $1.16
L is for…Learning
People are really good at learning, aren’t they?
From the moment we are born, we’re catapulted in to a complete learning experience, absorbing knowledge every minute of every day.
We seem to effortlessly pick up new skills such as speaking, walking and making the transition to different foods, while thriving and being pretty happy about our circumstances.
We go through school with a similar attitude, absorbing knowledge mostly effortlessly, and by the time we’ve graduated and enter the big wide world of business, we’ve amassed thousands of facts about our world, learned how to express ourselves, obtained a grasp of all the knowledge fundamental to existing well, and can hold our own.
The problem is, something seems to happen as soon as we leave school, college or university.
The natural process of absorbing information seems to slow down or halt completely, and we’re left going from day to day without picking up new skills.
This doesn’t matter overly when we have a firm foundation of learning, because our education has equipped us with most of what we need to succeed in our careers.
However, when it comes to picking up a new business such as blogging, we need to find a way of tapping back in to our natural and innate ability to learn once again.
When we start a blogging business, every single aspect of the software, processes, schedule and application are foreign to us.
It’s the same kind of feeling that we would get when we went to our first French lesson at school.
We understand that we want to get to a place of fluency, but nothing much seems to make sense.
Just as with learning French, we need to start slowly and build up our competence until we are in a position to feel confident about conversing in the language of blogging.
Widgets, metrics, dashboards and various other blog-related terms gradually become explained to us, and we start to learn with the same zest as we displayed as a youngster in school.
As we get the hang of our new skill, we tend to grow complacent.
It’s not naturally inherent within us as adults to continually go on a quest to further our learning, as we have an attitude usually that as long as we know enough to get by, we’ll be fine.
Successful Business Blogging…
The problem is, even if we stay static once we have learned the basics, the world of the blogosphere is continually moving forwards.
Applications evolve, new techniques for best practice come to light, and we can only stay at the forefront of our industry if we remain abreast of all of these new developments.
Even over the past year the blogosphere has shifted and evolved, bringing in new capabilities for video and audio, and enhancements across the range of tools which can be used to achieve greater blogging success.
It is for this reason that we need to continually learn, approaching our blogging business just as we did basic skills when we were at school.
Visit forums, ask questions, read books and study online to make sure that your blog is as advanced, informed and technically adept as it can possibly be.
This is an extract from my Kindle book, The A-Z Of Successful Business Blogging – just $1.16