There’s nothing quite so satisfying as seeing your blog launch for the first time.
All the preparation that you have put in suddenly comes to fruition, and you have a great new platform for promoting your products and services.
Blogging opens our marketing strategy up to a whole new level of personalization – we get to pick colours, templates and graphics, and choose exactly what layout to use to maximise our business message and support customers to get what they need when they visit the site.
The problem is, even veteran bloggers who have run sites for years sometimes come up against a certain amount of inertia once their site has been up and running for a while.
Once the first flush of newness has faded, it can be incredibly difficult to maintain momentum and keep blogging. When you think about the world wide web, it must sometimes resemble a huge cemetery of abandoned ideas, with neglected blogs languishing in forgotten corners after their owners have published a few posts and then got fed up and moved on to other things.
One of the key aspects of blogging is that to be successful, we need to keep going back to our blogs and publishing new content.
Google and other search engines like content in order of newness – older posts don’t get as much recognition as newer data which is published, so to stay ahead we need to remember to post up content regularly.
This is easier said than done – how do we maintain momentum on our blogs, and make sure our own sites won’t join the ranks of disbanded and neglected platforms that owners have lost interest in and abandoned?
One of the first principles to remember when you set out with a new blog is that you need to get all your planning done beforehand. You need to be realistic about what you can actually achieve with your blog. If you start out by posting up a five hundred work article each day, you’ll soon find that you can’t maintain this level of commitment a year down the line, and the ensuing guilt about neglecting your blog can be enough for you to turn away from it altogether.
Because of this, it’s important to sit down before you start thinking about colour schemes and logos, and really plan out your strategic approach.
What subject are you going to focus on?
Will it be enough to sustain your interest in a year, two years, or three years’ time?
Is it wide enough to find hundreds of ideas to write about?
Is it broad enough to attract enough customers, so you get an ongoing sense of achievement and motivation from a large amount of traffic?
If you choose to blog about something narrow that may only appeal to a handful of people, you will soon get a sense of frustration that your site isn’t being noticed. When you blog, set your style and tone carefully to something you can maintain long-term, and make sure you open your site up to enough variety to sustain your interest long in to the future.
Your first blog posts are critical – it is here that you will set your style and tone.
Keep true to your own way of writing to make sure you can maintain the articles over time. It is this initial period of thought and planning that will keep you interested, motivated and spurred on as time passes, to nurture your blog with the regular updates that it needs to flourish long-term.
How do you keep going with your blog?
Please share your ideas in the comments below.