How consistent are you really, with your blog?
Do you stick to a set schedule, being rigorous with your writing, or are you a bit more unreliable, putting up an article here and there when you have time?
One of the things I’ve learned over my time as a blogger is that it’s really important to be consistent, as to develop a great relationship with our readers and offer them what they need, we have an obligation to offer consistent, accurate and timely content to support them when they come to visit our sites. Plus Google likes consistency.
A lack of consistency with your blog can cause all sorts of problems. It runs the risk of…
- Losing your readers as they never quite know when you may get around to posting up a blog article
- Making you lose focus, forgetting what you started out blogging for, and why you are continuing to do it
- Getting you to forget all about your blog when work priorities get in the way, meaning your site is always at the very bottom of your list of things to do
- Irritating your readers when they can never quite find what they are looking for
- Leaving you blogging about unrelated issues or subjects which are so off target to your actual niche that they are worse than useless for people who come to your site to find things out.
With all these negatives, it’s evident that a great blogging schedule can really support you to be consistent and stick to an ongoing routine.
Routine is great for bloggers, keeping us right on track and reminding us at all times what we need to do each day to produce a fantastic site that keeps our readers engaged and interested.
It may sound boring, but your blog is a bit like a pet in terms of what we need to do to keep it happy and thriving.
Regular posts (at least three times a week preferably) on specific industry-related subjects is the best way of getting your site noticed by the major search engines, upping your traffic each day and keeping your customers happy. Publishing to a set schedule of topics also supports you to stay really focussed and establish exactly what your place is in the huge market you have available to you online.
You can develop consistency in blogging through a number of ways.
The first is to always remember who you are writing for, and establish the kind of thing they would like to read about on your site.
Secondly, write a basic schedule for when you are going to post up articles, what kind of topics you will be covering, when you are due to invite guest posters in, and whether you are going to make a split between word blogs, video blogs, audio blogs or all three.
In this way, you’ll stay focussed all the time, and your blog will thrive like a happy pet, comfortable in a consistent and reliable routine.
Your newfound consistency will also support you to build blogging in to your daily routine, making it second nature to pop up an article on schedule, hunt out new subjects to write about, and respond to comments and questions from customers promptly.
What’s your blogging schedule? Do you post regularly?
Please share your views in the comments below.