If, like me, you’ve been blogging for a while now, you may be feeling a bit jaded with the whole thing.
Sometimes, writing creative, interesting blog articles can seem harder than panning for gold in a chalk mine.
Over time, our enthusiasm for our industry may stay just as high as it ever was, but it can get increasingly more difficult to come up with new takes on old subjects.
I’ve found that the following tips work wonders to revitalize my approach to blog writing, waking up my passion and making me inspired to come up with more new and interesting topics.
1) Stop trying to hit word counts
You may have an idea in your mind about how long a particular blog post should be, and often it can be difficult to come up with enough words to fill your ideal page length. If you have something short and useful to say, just say it – don’t write another 500 words simply because you think you ought to publish a certain length of post.
2) Get active
When you have something to say, use active verbs to make your writing more passionate and interesting to read. Instead of saying statements like ‘The WordPress software was updated to make it more user-friendly’, try using more ownership of your language – ‘We updated our WordPress software to make it more user-friendly’. This injects more vitality in to your blogging, and makes it easier for your customer to engage with what you are saying.
3) Read to yourself
When you’ve written a post, sit down and read it back to yourself, aloud. It’s the best way to capture any errors or mis-types, and also gives you a great opportunity to see if your subject is interesting. If you fall asleep half way through, it’s time to pick a new subject.
4) Paint visual pictures
Writing is a great way to give your readers ideas, information and news that they can absorb quickly. If you use vibrant language, you’ll support your audience to picture what you are telling them about, making your subjects come alive as they read. Be descriptive, and wake your writing up with a healthy injection of creativity.
5) Be true to your own voice
When you write, the closer you stay to your own manner of speaking, the easier it will be to create great articles. If your favourite word is ‘Fantastic’, use it. While you obviously need to avoid expletives, expressing yourself in your own voice is a great way to bring your readers closer to you and get them to understand your ideas, and warm to your personality as it shines through your writing.
6) Keep it simple
When you have something to say, don’t be afraid to use simple language to say it. There’s no point writing ‘Scintillate scintillate globule vivific, Fain would I fathom thy glory specific’ when you actually mean ‘Twinkle twinkle little star, how I wonder what you are’. Don’t alienate your readers by using language that makes you sound pompous and removed from reality.
7) Break up text
There’s nothing more disheartening online than coming across endless reams of text in a blog post. Our attention spans are getting ever shorter these days, as information comes to us more quickly. Break up your longer posts with bullets, images or numerical lists to make them easy to read.
8) Get inspired
If you’re running out of things to say, check out what your competitors are blogging about. Catch up on news for your industry, read up on new ideas, and find ways to apply this to your own work. If you write with your head firmly buried in your own blog, you’ll never find new and interesting things to write about.
9) Catch people’s attention
You want people to stop by your blog and see what you’ve been writing about, right? The best way to do this is come up with a catchy title to draw them in. Instead of writing ‘My experience of drive through taxidermists’, try ‘How to stuff your pet in three easy steps’ to make your subject more interesting.
10) Stay interested
If you lose faith, interest or passion in your own blog, it will come across in your writing, making it bland and boring for people to read. Stay interested in what you want to say, learn new techniques and perspectives, and get genuinely excited about blogging again. You are an expert in your field, and this knowledge and enthusiasm will capture your readers’ imaginations and leave them wanting more.
Try these ten tips to get you started, and I guarantee your writing will start to sparkle again. Blogging can be hard work, but by staying true to your subject and keeping your passion, you’ll reap the benefits of having a well-visited and appreciated website!
How do you put the spark into your blog writing?
Please share your views in the comments below.
photo credit: mdezemery