That’s it, the end of this posting and my argument.
OK, so you want to know why I said, “Yes”
Marketing a business can be difficult, expensive and hard work.
And that statement is true whether you are marketing your business off-line or on-line.
Unfortunately, many businesses start marketing on-line, with little knowledge, end up paying a small fortune for a website or on-line store and get nothing in return.
On-line marketing does take a lot of effort and persistence. Gone are the days when you could set up a website and money would come rolling in. That no longer happens.
However, many people think it still does.
But with the right knowledge of how Internet marketing works you can utilize it to increase your business.
In just a matter of a few years, the Internet has become the most used method of communication and it is also becoming the publics favorite place to make purchases as well.
Do YOU Shop On-Line?
Some people are still concerned over security but many prefer the hassle free experience that online shopping offers.
On the Internet you don’t have to travel into town, can compare prices instantly and buy the product at the lowest price.
You could be selling your product or service via the Internet. It simply offers your business a cost effective selling tool that will ensure more people see your product or service.
There are some up-front costs to initially get on-line. You need a website domain name, some hosting, you may need a web designer to build your site, a Search Engine optimiser expert, an auto-responder so you can collect email addresses, and a shopping cart so you can sell goods and services.
But all of this is much cheaper than traditional advertising methods.
Another huge Internet Marketing benefit is the fact that your website will be available to the millions of potential customers who look on-line each day. People are constantly looking for goods and services on the Internet, so when you advertise on the Internet you will have people actively seeking you out.
Compare that with advertising on the radio. The radio advert may be a one-off. It will be quite expensive and you will only reach those who are listening. And how many of those listening will want your services or goods?
Being on-line means you are open every hour of every day. It’s a great feeling when you get up and someone has purchased your services or goods while you have been asleep!
Internet marketing also utilizes email, which is an instant form of communication. It makes it easy to contact customers and take orders immediately. Utilizing the Internet can give you a significant advantage over your competitors, especially if you have taken the time and effort to design your website correctly.
The Internet can make it really easy for you to start your own business and immediately be able to reach millions of customers.