Should your website videos have intros and outros? What do you think? Here’s my opinion and why.
To read the video transcript, click here
I’ve been contacted by a number of people regarding y last video. And the fact I didn’t have any intro music.
This argument could run and run as we are all different. We all want different things and we have personal preferences.
My personal preferences are, when I watch a video, I’m not interested in the cartoon character or the music. I haven’t got time. I want to go straight to the content of the video.
And what I am going to remember is…who is this video for?
I’m doing it for my visitors.
I’m doing it for the people who come to my site who want to find out how they can improve their website, their traffic, their conversions, their sales.
I don’t want them to have to waste their time in having to listen to 30 seconds of music. I don’t want them to waste their time having to listen to 30 seconds of outro music.
I want to be remembered for the content not the music and that’s why I’m not adding any intro or outro music to my videos.
I want people to go straight to the point and hopefully they can take something away.
As I say the argument can run and run with all have personal preference and if you use intro or outro music, it’s not wrong. We are all different.
That’s it. See you next time. All the best. Bye bye.
True Andrew, the content is the most vital. Intros & Outros aren’t necessary at all. It’s important to get your point across to others in your video and avoid interest waning due to music playing for 30 secs or so.
Best wishes
Catherine 🙂
Catherine
Agreed! Who remembers the intro music anyway?
Andrew
Yes, Most people don’t pay attention to intros anyways. If you feel you want to add one then go for it but most people will just ignore it anyways.
Tanya
Why do you think people use intros? We know they are not listened to!
Andrew
Andrew
I like the fact that you get straight to the point…well done.
At some stage I’d be interested in what equipment you are using to create your videos.
Steve
Great, Steve.
I now have more subject matter for another video!
Andrew
I’m with you just give me the informations. I don’t need to listen to the music etc. Nice to see you on video.
Thanks for agreeing with me!
I appreciate that.
Andrew
Sure intros and outros add a professional touch to the videos. But I personally don’t pay attention to them. And they do waste time even if they’re a couple of seconds. People want to get started with the information rightaway.
When we think that long introductions are bad, intros are very bad! But that’s just my opinion! Big brands and also many aspiring bloggers use them regularly.
Jane
I do understand about branding but these days people just want the content. Perhaps when I’m as big as Apple, I may change my mind!
Andrew
I think intros and outros are not necessary- but they give the whole thing a bit of professionality and branding as well. For me as a consumer is important that they are not too long- just 4 or 5 seconds to let a logo fly around and thats it 🙂
Would you actually remember a 4 or 5 second intro?
Andrew
Nice topic Andrew, I liked your video, it was very interesting.Great job!
Great job buddy. I prefer intros rather than outros. Well said.
Sid
Why do you prefer intros to outros?
Andrew
Hi Andrew , I believe that intros and outros are not mush needed as you have specified in your opinion . However in some case they might be needed. The actual content will have the supreme importance though.
Kumar
When do you think intros and outros would be needed?
Andrew
Hi Andrew, I am stil trying to find an ideal theme. I am not ready to dive into YouTube, videos, and intros yet, but when I am ready I will be more knowledgable thanks to you and your post. I really enjoyed reading your post and viewing the videos that you embedded. Thank you.
saanvi
What is an ideal theme?
Andrew
Hey Andrew,
Nice video and Thanks for sharing this video with us. Yes, our main concentration is on content not on intros.
And that’s how it should be, Sudipto. So many bloggers who make videos tend to concentrate on the intro / outro and provide no real content!
Andrew
I can’t believe why people give more preference to intro/outro in place of content because in blogging content is everything. Yes, readers wanted to know more about the author but our main focus should be towards content.
That’s an interesting video Andrew. Personally I don’t think they are as useful anymore as people want to get to the point straightaway without wanting to waste any time.
According to me intro is necessary – it is important to set the right tone for rest of the video. It could be possible that person leave the video just after 4 – 5 sec, but if he already has idea about what’s coming after then he may not leave!
Just my views..
Nina
I think you are missing my point. I am referring to the music intro, not the speaking intro.
How would a music intro set the tone for the rest of the video?
Andrew