This video deosn’t need an introduction…The transcript is after the video.
Seth Godin: How many of you have a blog? Alright. Blogging is free. It doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the med cognition of thinking about what you’re gonna say. How do you explain yourself to the few employees or your cat or whoever is gonna look at it. How do you force yourself to describe in 3 paragraphs why you did something. How do you respond out loud. If you’re good at it. Some people are gonna read it. If you’re not good at it and you stick with it. You’ll get good at it. But this has become much bigger than are you boring, boring or having them post. This has become such a macro-publishing platform that basically you’re doing it for yourself to force yourself to become part of the conversation even If its just that big. And that posture change, changes an enormous amount.
Tom Peters: I, I will simply say my first post was in August of 2004, no single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life, it has changed my perspective. It has changed my intellectual outlook. It has changed my emotional outlook, parenthesis, and it’s the best damn marketing tool by an order of magnitude I’ve ever had.
Seth Godin: And it’s free.
Tom Peters: And it’s free.