How To Sell Your Product Online

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research-productMany people begin blogging without any clear purpose to their site.

When we first realise the possibilities of writing our thoughts and tips and having them read…that alone is seductive enough to make us take the jump and start our blogs.

However, as time goes on, it becomes apparent that the blogs without a sales purpose in mind, or a specific product, are less likely to generate revenue than those who sit alongside, and support, a service or product of some sort.

Online advertising alone does not (usually) make us millionaires!

The way to enhance your blog proposition is to develop a useful, cost-effective and in-demand product which draws people to your site, and then gets them coming back again, and again.

E-books, membership courses and other products are all helpful when it comes to supporting your blog, and your services, as they demonstrate your knowledge of your niche subject.

How I chose the right product for my blog business

As a blog development and blog maintenance business, I knew I needed something really helpful when it came to developing a ‘killer’ product.

The Research is KEY

I sat down and thought about what I had learned from my industry since I began my business. I then asked my visitors and customers for their thoughts and input.

This market analysis is the first stage in establishing whether a new product can be of use.

My research showed that:

  • People were becoming frustrated at the lack of ‘help’ available to them when it came to getting their blogs set up and making an income
  • Much of the advice available to new starters was discouragingly technical, which put people off
  • Many people were worried about signing up for things which sounded like scams, such as ‘how to get rich quick’ ideas
  • The internet can be a bewildering place when it comes to sourcing high-quality, low-cost products to help with blog optimization.
  • People wanted to know the steps (and in which order) to take to make an income on-line

Armed with this knowledge of my potential market, I developed the Income Blogging Guide Membership course.

When developing a product for the first time to sell, it’s important to understand what it is people really need, rather than what you think they need.

I have made that mistake in the past. I spent a huge amount of time creating a product that I thought people wanted. I did no research. I asked no one for input. I was naive and arrogant. I knew it would sell. IT DIDN’T!

Taking the research for the Blogging Membership course, I identified the following areas in which people most needed help:

  • How to set up and customize your blog so it is attractive for both humans and search engines
  • How to get traffic and build a loyal readership
  • How to monetize your blog to make money for you
  • How to create simple products to sell
  • How to write sales pages that make people want to buy your product
  • How to reduce your working hours and get some freedom back via outsourcing

…all in simple to follow steps.

Plus provide the best hands-on support I could possibly offer. Support was by far the biggest concern. Having access to me, the product creator was crucial. Hence the adding of weekly live teleconference and forums was a must.

The FEAR Held Me Back

But I wasn’t going to add this support, at first. The membership was originally going to be weekly step-by-step lessons only. But the research made me realized the support side was crucial and I thought I would have to put the project on hold.

Why?

Although I know many of the tips…technique…tricks…whatever you want to call them about blogging, I’m not really a technical coder or wizard. I thought what if someone asks me some technical question that I cannot answer. I’d look a fool.

The fear stopped me in my tracks.

The PARTNERSHIP

And that’s where Joel Williams (aka the blog tech guy) came in. Joel and I met on a forum a while ago and we had helped each other. I was explaining my concern and we agreed on a partnership.

Not only did Joel bring with him the technical skills (he is technical mentor to some of the world’s most famous bloggers) but, of course, his experience of blogging as well.

So now we had two heads creating the membership course. Having someone on your side that is a partner is a great way to make things happen. We would set each other deadlines and that really focussed us.

By carefully listening to people who contacted me for help, doing the research and, luckily finding the right person to fill the ‘gaps’, Joel and I developed a product that was not only helpful, but cost-effective for people.

So far, the course has been met with a great reception. The feedback we receive is awesome and the satisfaction we get from helping people is so rewarding.

If you’d like to see what the course covers in more detail, check out this link:

Blogging Guide Membership

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36 Responses to How To Sell Your Product Online

  1. John Soares June 16, 2010 at 2:01 pm #

    Andrew, you are smart to find a partner with skills and knowledge that complement yours. That’s synergy.

    As you know, I’m interested in the course and may do it this summer in conjunction with a few other folks you’re acquainted with.
    .-= John Soares´s last blog ..Creating an Information Product in 30 Minutes a Day =-.

    • Debbie
      Twitter:
      June 16, 2010 at 4:05 pm #

      John, Andrew and Joels course is wonderful. I was really struggling with my site until I stumbled onto these two guys. Just thought I would give you my opinion.
      Thanks for listening.
      Debbie
      .-= Debbie @ Happy Maker´s last blog ..A change is as good as a rest, when it comes to being Happy! =-.

    • Andrew
      Twitter:
      June 17, 2010 at 9:44 am #

      John,

      Smart? Who knows!

      Relationship builder – I like to think so. Relationships are key to making it on-line.

      Looking forward to having you on-board.

      Andrew
      .-= Andrew @ Blogging Guide´s last blog ..Blogging: Who’s Made It Work? =-.

  2. Tiffany June 16, 2010 at 6:20 pm #

    Developing my own product is next on my list of things to do and this post definitely helped me see how I need to get organized if I want the product to be a success. Thanks!
    .-= Tiffany @ Online Passive Income´s last blog ..5 Hot Niches that Won’t be Going Away Anytime Soon =-.

  3. Josiah June 16, 2010 at 11:45 pm #

    One of the most common occurences is newcomers wanting a plan, a guide that takes them step by step and tells them exactly what to do. In my experience, there are SO many people offering this now days but very little offer EVERYTHING. People will have questions, a LOT of questions so I’m pleased to see that your service will not just be an e-book and a pat on the back, so to speak.

    Kudos.
    .-= Josiah @ iPhone 4G Accessories´s last blog ..iMovie Exclusive to iPhone 4 for Now =-.

  4. Andrew
    Twitter:
    June 17, 2010 at 5:48 pm #

    Chandan

    I think it really depends upon where their passion is. Don’t let the competition put you off.

    Andrew
    .-= Andrew @ Blogging Guide´s last blog ..You CAN Do It =-.

  5. Tom Evans June 17, 2010 at 11:20 am #

    Great article and has certainly got me thinking about my own blog. I have been happily writing and posting without much thought as to how I could make at least a small profit from it.

    I am not sure what a site like mine could offer in the form of an e-book or e-course but your article has sure got me thinking about it.

    Thanks
    Tom
    .-= Tom Evans´s last blog ..Kedar Joshi’s Quotes about England =-.

    • Andrew
      Twitter:
      June 17, 2010 at 5:51 pm #

      Tom,

      Great you are thinking about it.

      Why do people come to your site, in the first place?

      Andrew
      .-= Andrew @ Blogging Guide´s last blog ..You CAN Do It =-.

  6. Dennis Edell June 17, 2010 at 3:04 pm #

    You did well. Differing skill sets is the holy grail of partnerships. Each one brings their own, manages their own with limited squabble, and you can still bounce ideas off each other.
    .-= Dennis Edell @ Direct Sales Marketing´s last blog ..6 Blogs – 6 Blog Themes. All the Same or All Different? It’s a Branding Issue… =-.

    • Andrew
      Twitter:
      June 17, 2010 at 5:52 pm #

      Bringing different skills to the table is key. Joel was a great find!

      Andrew
      .-= Andrew @ Blogging Guide´s last blog ..You CAN Do It =-.

  7. JR
    Twitter:
    June 18, 2010 at 7:12 am #

    Selling products online is a very intensive and challenging process, not for everyone, but if you can do the proper research as you wrote about and really create a hot, in demand product then the profits can be unlimited.
    .-= JR ´s last blog ..Try the Best Content Spinner for $7 =-.

    • Andrew
      Twitter:
      June 19, 2010 at 2:54 pm #

      JR,

      You have to test the price as well. Sometimes it’s too low and you don’t sell as people think the product is rubbish.

      Andrew
      .-= Andrew @ Blogging Guide´s last blog ..WordPress 3.0: Do NOT Upgrade =-.

      • JR
        Twitter:
        June 23, 2010 at 3:38 am #

        Very true, I would have a hard time with that one, as I would probably make any product I created too low in price, since at heart I am a cheapskate 🙂
        .-= JR´s last blog ..Google Mayday Update, Caffeine and Tanked SERP Ranks =-.

        • Andrew
          Twitter:
          June 23, 2010 at 4:21 pm #

          JR,

          A little while ago, I launched a small product at $2.99 and hardly sold any.

          I upped the price to $9.99 and sold loads more!

          Andrew
          .-= Andrew @ Blogging Guide´s last blog ..Can I Help You With Your Blogging? =-.

          • JR
            Twitter:
            June 23, 2010 at 6:53 pm #

            That is so interesting, I would have preferred the lower price :-), but I can see people thinking cheap price, cheap product.
            .-= JR ´s last blog ..Google Mayday Update, Caffeine and Tanked SERP Ranks =-.

          • Andrew
            Twitter:
            June 24, 2010 at 12:57 pm #

            I wasn’t expecting that though. I thought the same as you – customers would prefer the lower price.

            We should all test a lot more.

            Andrew
            .-= Andrew @ Blogging Guide´s last blog ..What is the SILO Website Structure? =-.

  8. Jorgen Sundberg June 18, 2010 at 3:46 pm #

    Thanks for that Andrew, it’s a bit of an artform to sell products online whether it’s simple stuff or information products or even services. What people think they want and what they are actually prepared to pay for can sometimes be wildly different 😮
    .-= Jorgen Sundberg´s last blog ..How Chris Brogan Stays Productive with Egg Timers =-.

    • Andrew
      Twitter:
      June 19, 2010 at 2:55 pm #

      Jorgen,

      Yes – very true. And one of the reasons why I never ask in a survey how much would you be willing to spend on such a product.

      What they say would be wildly different to what they would really spend.

      Andrew
      .-= Andrew @ Blogging Guide´s last blog ..WordPress 3.0: Do NOT Upgrade =-.

  9. Patrick July 6, 2010 at 3:31 pm #

    This is something which is very important for your online survival.Learning insights of Internet marketing will be of great help.But I still can’t decide whether it is the write time to join.
    .-= Patrick@Reverse Phone Lookup´s last blog ..How to Trace Mobile Phone number in USA Canada and Caribbean Islands =-.

  10. Luqman July 9, 2010 at 6:43 am #

    There is many ways you can used to sell your product online, in as much as you have a good website/blog and knowledge on a certain subject that you’d like to share, you can still make money with pure content and affiliate programs.

  11. Adam Clarke November 29, 2011 at 2:43 pm #

    I just started my mailing list today! I am one step closer to selling a product online. I just need a product now…

  12. Cathy December 1, 2011 at 11:34 am #

    Hi Andrew,

    You two are an amazing team! One of you always answers my questions in the forum which you would never find on any other course.

    I will start developing my product to teach people how to find freedom from their allergies tomorrow! My 10th post will be live by then……takes a deep sigh of relief!

    The technical stuff doesn’t come easy to me but your course and your support is helping me overcome each hurdle.

    I find having the step by step lessons really gives me focus.

    Thank you so much!

    Cathy x

  13. Nash Wiseman December 20, 2011 at 5:19 pm #

    Every person gain a bundle of knowledge with your article because you describe really effective ways to sell products online. Awesome journalism! The column covers it all without any propaganda and sheds light on the subject without an underlying agenda. This is mandatory reading for anyone trying to educate themselves on this topic. Santa Claus Letters

  14. Swamykant December 28, 2011 at 2:36 pm #

    When we consider Blogging as business then we will surely come up with some products. Otherwise in long run, just writing tips and posts will not help us any more.

  15. Mark January 9, 2012 at 3:14 am #

    I made my own products about karaoke tutorials yet I find it very difficult to market it. I’m thankful this post reveal why I felt it difficult because I’m lack of know-how to market. I’m studying about marketing but the tutorials I made was offered for free now from my site.

  16. tina September 8, 2012 at 12:25 pm #

    i am not getting the ways to market online like to target the mass audience across the internet

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