Nowadays, as bloggers, we have a vested interest in revealing more of ourselves on line than we ever normally would in a real-life situation.
How has this happened?
We know as bloggers we need to keep people engaged, and this means showing our true personality and getting ourselves known…
Is it a positive thing to have a strong online presence?
Of course it is, in obvious ways.
We need our customers to see us and who we are, in order to identify with us and purchase our products. This means it’s necessary to be out there on the web in all our flawed glory.
Our blog is like a store front, and all shoppers like to meet the person behind the product.
The customers you are trying to attract get to know the person they may want to work with, the whole experience becomes a more personal one and that could help provide a more tailored service to fit the customer’s needs.
Being more personable online could aid you in winning those customers in the first place and attracting them to your site. They can see the person behind the business is committed to what they are doing.
There is a danger if we reveal too much about ourselves this may actually put potential customers off.
They may not want to know such personal details about our lives.
They may just want to know we can do the job they need us to do. It’s your job as an expert in your chosen industry to determine just how much, or how little, you need to reveal about yourself.
It’s about striking the ideal balance between being personable, and over-personable.
If someone knows your inside leg measurement and how loudly you snore after a few drinks, they may not be able to make the shift to seeing you as a reliable business owner.
How to protect our online privacy even as we blog
A quick way to protect yourself is by using a contact form on your blog, rather than detailing your personal e-mail address. This removes you from direct contact with your customers, so only those people you trust know how to get hold of you directly.
Don’t post up personal details about your home life that you wouldn’t share with the postman or even sometimes your own friends.
Take for example Dr. Brooke Magnanti, a respected researcher in children’s health. You may recognise her by another name. While studying for her doctorate she supplemented her income by working as a London call girl, and began to blog about it.
Now ‘Belle de Jour’, Dr Magnanti’s pen name, is a successful blog, series of books, and the subject of a popular television series.
Did she take her revelations about her life too far?
Unless your intention is to reveal this secret life you’re living, it’s probably best to keep the more intimate details of your life to yourself. Admittedly, Belle is probably one of the most celebrated bloggers in the world, but she paid the price of her revelations when her identity became known.
How far do you go?
Please share your views in the comments below. Thanks.