One of the biggest issues I see with published blog posts is the title.
Mainly because of the lack of targeted keywords AND the lack of creativity within the title.
Page titles are a very important part of your published post because the title is used as part of the search engine ranking algorithm.
Bad title = low ranking.
Great title = vastly improved ranking.
Let’s take the issues one by one:
Search Engine Optimization: Lack Of Targeted Keyword
You are publishing a blog post because you want more traffic to your site AND you want to share your great knowledge…so you become the expert in your chosen niche.
In order to improve the ranking you want the title to include your targeted keyword phrase for that blog post.
You also want the title to be no more than 65 characters in length as that is the most characters Google displays when people search.
Targeted Keyword Title Example:
Let’s say your targeted keyword phrase is: “Body Detox”
Some bloggers won’t include the keyword phrase and create a title like: “Feeling Good”
Having a page title like that will not rank for the keyword phrase “Body Detox”.
Others will use the targeted keyword phrase. Perhaps: “A Complete Body Detox”
Having a page title like that will rank for the keyword phrase “Body Detox” but may not get many clicks from the people searching because of…
…Lack of Creativity
When you perform a search via the search engines, the results show 2 parts:
- The actual title of the page
- The description of the page (we will cover this in a later blog post)
In order to entice people to click on the page title and read more…don’t you think the title has to be enticing?
Would you click on a title like “Body Detox”?
Not very enticing it is.
I know I wouldn’t.
I’m skimming for the best title which is going to help me.
What about “A Complete Body Detox” – would you click on that?
How about: “Whole Body Detox – Feel Great In 10 Easy Steps”?
A little more creative than the others, don’t you think?
Which means more people will click on it to read the whole page / post.
How to add creativity to your page / blog post titles
Look at other websites and blog posts.
And change them to meet your niche.
For example, I saw this blog post recently:
“7 Tips for Creating and Running Your First Membership Site”
How could you change it and use it for your niche?
“10 Tips for Getting the most from your body detox”
“3 Super Tips for Quick And Easy Stress Relief”
Another way to cheat is to look at magazine headlines.
Magazines sell…all because of the headlines on the front cover.
Take a look at your favourite magazines and see if you can ‘steal’ any headlines.
One more idea:
This e-guide lists 981 titles that Cosmopolitan has used on their front cover for the past several years.
You can use them and change them to suit your blog post and niche.
Headline Swipe File
A couple of examples from the guide:
Cosmos title: “Is you skin aging too fast?”
Possible blog post title: “Body Detox: Stop Your Skin Aging Too Fast”
Cosmos title: “Diet tricks experts don’t dare tell you (but we will)”
Possible blog post title: “Body Detox experts don’t dare tell you (but we will)”
See how easy it can be to improve your page / blog post titles.
You can get this invaluable resource here:
Headline Swipe File
Search Engine Optimization: Why Page Titles Matter Summary:
Ensure your website pages / blog posts include your targeted keywords and are enticing. That way you’ll increase your natural traffic from the search engines.
What are your thoughts?
How do you entice people to click on the search links to your blog posts?
Please leave your comments below.