Website and blog owners want to be at the top of the search engines for their targeted keywords.
We know that…and so do some of the internet marketers who promote Search Engine Optimization (SEO) services.
So as a website / blog owner you’ll be bombarded with emails and ads stating their Search Engine Service will guarantee to get you to the top of the rankings.
The thing is…they can!
Yes, honestly they can.
The Search Engine Optimization Lie
The problem is…it will be for a keyword phrase that brings no traffic.
Let’s say you are a Time Management expert and would like to get to the top of the rankings for the keyword phrase ‘Time Management’.
Do you really think the Search Engine Optimization service companies that promise top spot could get you to the top of the rankings for such a phrase?
Of course not!
They could not get you on page one of the rankings.
Because, today, there are 1.24 billion websites targeting that keyword phrase.
So the SEO companies guarantee they will get you to the top of the rankings for a keyword phrase that very few people use to search for, like:
“Time management for shepherds who own 2-headed sheep”
OK, OK…no-one uses that phrase to search on but the point I am making is they get your site to the top of the rankings for a phrase that no-one searches for and that’s just…well useless!
Google have around 200 factors that influence your search engine ranking and no-one knows what they all are except Mr. Google from design to content to page load speed.
No SEO company knows what they all are and cannot control them.
Any SEO ad that guarantees top of the rankings position…treat them cautiously.
What a good Search Engine Optimization Company does…
A good SEO service company will set realistic expectations and change your website and content accordingly rather than promise the Earth!
You the website / blog owner may not want to hear that…but it’s the truth…no one person or company can guarantee top ranking spot for a good competitive keyword phrase.
What’s your experience of SEO?
Used any SEO companies with good results?
Please share your thoughts in the comments below.