This is a guest post by Dwight Anthony of Financially Elite Blog.
If you want to guest post on this blog, check out the guidelines here.
First off, at my last count, there are over 40,000 new blogs that are being started daily around the world. That is a staggering amount of competition as a Blogger and those that stand out have great credibility and authority in running their blog within their given niche.
So, how do you compete with this staggering statistic and stay competitive gaining your market share of readers?
First, the Good News
One thing that is good about those 40,000 new blogs that start daily are that most of them are utter crap, hopefully I didn’t offend anyone but it’s true. The majority of new blogs are either personal journal type entries, lack decent content or are visually unappealing. The majority of the blogs are also run on completely free hosted platforms such as BlogSpot or Free themes from WordPress.com. Not that there’s anything wrong with this but you usually don’t own these blogs, this is where established or developing bloggers can shine.
The Bad News
With so many new blogs starting up and readers that have the equivalent of Attention deficit disorder online, you have to capture your readers time and interest when they hit your blog. You have anywhere between 3-8 seconds to capture a new reader’s attention before they click on and leave your blog, so make it count.
Make Running Your Blog As a Business Priority
Now that we’ve got good background information on what it takes to give a blog staying power and professionalism, you need to start treating your blogging activity like a business.
If you were just starting an offline business and wanted it to succeed, there would be a few things that need to happen. You would need a business plan, investment capital to build the business physically and behind the scenes as well as surround the business with good strategic support for growth.
Your blog should be no different, you possibly already have your blog setup and incorporated as a business. Granted, just because it is incorporated doesn’t mean that it is actually run like a business.
For example, for the last few months, I’ve decided to start running my blog like a business as opposed to just an authority hub for like-minded readers. First, I changed the theme of the blog from a free customized theme to a premium, business wordpress theme from solostream.com. You can read the post I did from my Financially Elite Blog – Blog Theme Change, Like It? if interested. I got Andrew Rondeau of WeBuildYourBlog.com (author of this blog) to help assist me with implementing the new blog theme change and design as well. You should contact Andrew with any design help or features you need help with, his professionalism can attest to that.
Now, without further delay, here are a few good suggestions that you should start implementing on your blog immediately if you haven’t already to build your own blog like a business.
- Come Up With a Unique Selling Proposition (USP). Your blog should have a USP or mission to captivate readers and build credibility and authority branding yourself and your blog. Readers should have a clear and distinct idea of what your blog is about and the benefits that it will give them. Sell yourself and your blog posts for your readers, bring them into the story. If you sell your own products on your blog, even better make a USP around them as well as your blog.
- Invest in Your Blog. Be willing to put some money into your blog or trade services to get certain design elements or work completed. For example, if readers say your blog is a little bland, take it serious and do a complete 180 of your blog. Be willing to outsource by using the 80/20 rule on things you don’t have the time or technical knowledge to complete.
- Market Your Blog. There are just way too many people out there posting and hoping traffic will show up. This is a losing proposition, you need to at least let new readers know that your blog is out there. Share your posts to authority sites such as Digg, Stumbleupon, FaceBook, Twitter, Delicious and the like and ask your readers to do the same. Comment on other blogs and use some forum posts with a link back to your blog in your signature. Just a few quick and free ways to get your message out.
- Joint Venture With Other Authority Bloggers. If you have other bloggers in your related or a similar field, make sure to network with them and get them to help build your brand. This can be done through guest posting, joint venturing on a product you developed or even doing some ad swaps and similar. There are a number of ways that you can leverage existing traffic, but get creative with this and you’ll see results.
- Monetize Your Blog. There’s a good chance your blog has been running on your resources and action alone. If this is the case, you may want to consider monetizing your blog as that can help pay for your domain and hosting and if you got good traffic, could even bring in good income for you every month. This may not fit the overall message of some blogs (such as minimalism blogs etc) but if it can be done, it should be implemented. Use some adsense or sidebar ads to get started.
- Establish a Clear Call to Action. Now that you have a decent blog, make sure to offer readers a free report or video or similar to build an email list. Personally, I use ProFollow’s Auto Responder (profollow.com) and it is basically driven by Aweber. Choose one that fits your needs. Make sure that you have an optin box maybe in a right sidebar or top left etc asking readers to optin to your newsletter and grabbing your free resource. Long term, this will help you build a good relationship and repeat traffic. Add an RSS subscribe button to your blog and always close your blog post either asking your readers to comment, optin or share your post. Get them to take action and because it costs them nothing, many will oblige.
I hope you enjoyed this post and that you can start implementing on your own blog as soon as possible if needed. You won’t be sorry that you did and you will reap the benefits of an established blog and targeted traffic over time if you keep with it. Wishing you some success
About the Author
Dwight Anthony is a Personal Development and Financial Freedom Blogger that runs the Financially Elite Blog.
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