“Blog about something you are passionate about”
“Blog about something you are knowledgeable about”
“Blog about something that helps people overcome their problems/concerns”
And all that is true…
…do that and you have your best niche.
If you are interested, passionate and knowledgeable about the niche you blog about, then it will be much easier for you to write the content for your blog. It will also be much easier to understand your visitors’ wants and desires. It will be the best niche you can go for.
I started off my first blog on the subject of “Manager skills”
For the first 29 years of my career, I worked for large corporate companies and worked my way to Senior Management managing 1000’s of staff.
I loved the theory and practice of good business management … Leading and developing staff, public speaking, delegating, managing projects … I could talk and write about it all day!
So the best niche for my first blog was an obvious one – ‘Management’. I had so many subjects and topics to write about. I had the experience. I had the passion.
Then as my blogging and on-line business experience grew…I started this blog and I’ve covered all sort of topics that ‘touch’ blogging including SEO, list building, creating and launching products, copywriting, outsourcing, building relationships…all the things needed to make a successful on-line business. That became my best niche.
So where am I going with this?
A few weeks ago, Daniel Scocco of www.dailyblogtips.com wrote a blog post entitled, “You Don’t Want To Be A Jack Of All Trades”. In the post, Daniel talked about focussing your energy into one thing. He said ‘Painters only paint’, ‘Great programmers only code’ and the post got me thinking.
Should I be focussing on one area of blogging rather than being generic?
What is my best niche?
Another recent experience also got me thinking.
Yesterday, my wife had an operation on her eyes to help improve her sight. The operation was performed at the London Moorfield’s Eye Hospital.
As you can tell from its name, it is a hospital that specializes in ‘eyes’.
Now what about this…the person who performed the operation ONLY specializes on the front of the eye.
He wasn’t an eye specialist…he was a ‘front of the eye’ specialist. He didn’t deal with the back of the eye…that was someone else’s role.
He has spent all his working life dedicated and focussed on the workings of the ‘front of the eye’.
How focussed a niche is that?
Pretty focussed I would say.
Is he in demand?
Absolutely – he performs private operations every day and makes a small fortune. Good luck to him…he is very knowledgeable and very hard working.
So what do you think?
Should I stay generic and talk about proven blogging tips in general or should I delve a bit deeper and focus on ‘Blogging for newbies’ or ‘building blogging relationships’ or ‘Blogging SEO’? What do you think the best niche would be?
Help me decide and complete the confidential poll below and/or share your views in the comments. Thanks.