In this ‘how to make a blog’ post, I am assuming you have created your product and now it’s time to promote it via your blog (and other ways).
If you need help creating your product, you may be interested in my guide:
Create Your Own Best-Selling Product In Under 7 Days
Many small business owners realize that having a blog is a good way to promote and market something they’ve created themselves.
Here’s how you can use your blog to promote your product:
Create a ‘Product’ Page
Create a new page for your blog which informs your visitors about your products.
It should be an enticing high-level synopsis of your product and an invitation for your visitors to link to the sales page. Include a product image and use the keyword phrase you are targeting, for your anchor text link.
Remember to add the new page in your menu navigation area.
Add a Banner
Get a banner design and add them around your blog. You could add the banner in the side bar or at the bottom of each blog post.
Add an enticing sentence or two introducing your product, add the product image and add a ‘link’ to your sales page.
Again, make sure you also include the anchor text of your product’s targeting keyword phrase.
Write a Blog Post
Write a blog post about your new product. Introduce it. Tell the story…why you created it.
This is not a sales blog post. You are simply informing your visitors what you have been doing and have now achieved.
At the end of the blog post, ensure you invite your visitors to ‘check out all the details’ of your product and provide a link to your sales page. Include the product image as well.
When I promoted my on-line business course, I wrote several blog posts including these:
Write More Blog Posts
From your product, create a few more blog posts – without giving everything away!
For example, let’s say part of your product discusses the subject of ‘improving your skin complexion’.
Don’t write about that subject. Don’t just take your product contents and create a blog post.
Write blog posts about, “What it feels like to have bad skin”, or “How much people waste on products that do nothing for bad skin” or “The stupid things people do to try and improve their complexion”.
For instance, if you write a blog post about “The stupid things people do to try and improve their complexion”, at the end you could offer one piece of advice the reader should do to improve their “complexion.”
Your product provides the ‘complete’ solution – so at the end of the blog post have a link to your full product.
Other Ways To Promote Your Product
Your Existing List
In part 11 of the ‘How to Make a Blog’ series we discussed growing your list.
Hopefully you have been and you’ve been building a relationship with them.
Well now you can market your product to your list.
Why not offer them a discount for your product – as a ‘thank you’ for being on your list?
Change Your Autoresponders
Add an email that promotes your product into your autoresponder series. Make sure you provide at least 10 ‘advice’ type autoresponder emails before you promote anything.
It’s obvious but having hundreds of people selling your product is going to bring you in a lot more income. And those hundreds of people are affiliates.
If you offer a lucrative commission (minimum 51%) to others, it will be a great incentive for them to include a link to your product on their sites.
More Promotional Methods
I don’t want to repeat myself as there are more promotional methods in part 10 of the ‘how to make a blog series’
What successful methods have you used to promote your products?
Please share your views in the comments below.
In the next post on the series, “How to make a Blog” we shall cover the topic of “Monitoring and Adjusting”
The previous blog posts in the ‘how to make a blog’ series:
Part Eight: How To Make A Blog: Perfect Your SEO Habits