In this ‘how to make a blog’ post, I am assuming you have created your product and now it’s time to promote it via your blog (and other ways).
If you need help creating your product, you may be interested in my guide:
Create Your Own Best-Selling Product In Under 7 Days
Many small business owners realize that having a blog is a good way to promote and market something they’ve created themselves.
Here’s how you can use your blog to promote your product:
Create a ‘Product’ Page
Create a new page for your blog which informs your visitors about your products.
It should be an enticing high-level synopsis of your product and an invitation for your visitors to link to the sales page. Include a product image and use the keyword phrase you are targeting, for your anchor text link.
Remember to add the new page in your menu navigation area.
Add a Banner
Get a banner design and add them around your blog. You could add the banner in the side bar or at the bottom of each blog post.
About Page
Add an enticing sentence or two introducing your product, add the product image and add a ‘link’ to your sales page.
Again, make sure you also include the anchor text of your product’s targeting keyword phrase.
Write a Blog Post
Write a blog post about your new product. Introduce it. Tell the story…why you created it.
This is not a sales blog post. You are simply informing your visitors what you have been doing and have now achieved.
At the end of the blog post, ensure you invite your visitors to ‘check out all the details’ of your product and provide a link to your sales page. Include the product image as well.
When I promoted my on-line business course, I wrote several blog posts including these:
I May Have Just Made One Of The Worst Decisions Of My Life! (true story!)
Income Blogging Guide – Survey Results Are In Part 2
What is the most common 4-letter word used by Bloggers?
Write More Blog Posts
From your product, create a few more blog posts – without giving everything away!
For example, let’s say part of your product discusses the subject of ‘improving your skin complexion’.
Don’t write about that subject. Don’t just take your product contents and create a blog post.
Write blog posts about, “What it feels like to have bad skin”, or “How much people waste on products that do nothing for bad skin” or “The stupid things people do to try and improve their complexion”.
For instance, if you write a blog post about “The stupid things people do to try and improve their complexion”, at the end you could offer one piece of advice the reader should do to improve their “complexion.”
Your product provides the ‘complete’ solution – so at the end of the blog post have a link to your full product.
Other Ways To Promote Your Product
Your Existing List
In part 11 of the ‘How to Make a Blog’ series we discussed growing your list.
Hopefully you have been and you’ve been building a relationship with them.
Well now you can market your product to your list.
Why not offer them a discount for your product – as a ‘thank you’ for being on your list?
Change Your Autoresponders
Add an email that promotes your product into your autoresponder series. Make sure you provide at least 10 ‘advice’ type autoresponder emails before you promote anything.
Affiliates
It’s obvious but having hundreds of people selling your product is going to bring you in a lot more income. And those hundreds of people are affiliates.
If you offer a lucrative commission (minimum 51%) to others, it will be a great incentive for them to include a link to your product on their sites.
More Promotional Methods
I don’t want to repeat myself as there are more promotional methods in part 10 of the ‘how to make a blog series’
What successful methods have you used to promote your products?
Please share your views in the comments below.
In the next post on the series, “How to make a Blog” we shall cover the topic of “Monitoring and Adjusting”
The previous blog posts in the ‘how to make a blog’ series:
Part One: How To Make A Blog: Getting Your Niche Right Is Crucial
Part Two: How To Make A Blog: Finding The Best Keywords For Your Chosen Niche
Part Three: How To Make A Blog: Monetizing with Affiliate Products
Part Four: How To Make A Blog: Monetizing with Digital Products
Part Five: How To Make A Blog: Choosing a Domain Name and Hosting
Part Six: How To Make A Blog: The Tools I Use To Make A Full-Time Income
Part Seven: How To Make A Blog: Are you Content with Your Written Content?
Part Eight: How To Make A Blog: Perfect Your SEO Habits
Part Eightb: How To Make A Blog: 12 Steps To Boost The SEO Of Your Blog Posts
Part Nine: How To Make A Blog: How To Get Hundreds Of Backlinks Every Day
Part Ten: How To Make A Blog: How To Market Your Blog To Generate Income?
Part Eleven: How To Make A Blog: How To Grow Your On-Line Income With List Building
Part Twelve: How To Make A Blog: How To Build An Effective Squeeze Page
Part Thirteen: How To Make A Blog: How To Monetize Your Blog With Google AdSense
Awesome Chapter. Out of the whole bunch this one truly stands out.
Thanks for sharing all the valuable and informative – uniquely written content.
Anton
What makes you say this one stands out?
Andrew
Good job. You just missed a letter in a title. It should be Write a Blog Post, right?
Ah…a silly mistake – thanks for letting me know, Daisy.
Andrew
It’s been a while since my last visit, and I’m surprised I have missed out on a lot of things on your “How to Make a Blog” series! I agree on the part about writing more blog posts to promote a product, especially those that address people’s problems and giving them possible solutions that are achievable. Thanks for sharing! Gotta read the other posts I missed..
Felicia
Nice to see you back!
I hope you like the whole ‘how to make a blog’ series.
Creating blog & promoting product is not hard for many people who do it in a proper way. First thing for this is Quality blog post which is liked by users.
Second thing about it is Blog should be promoted using some natural methods of SEO linking & marketing efforts. This will surely bring extra sales in form of $$$$.
raju
I agree it is not hard – it just takes a lot of effort, hard work and we have to be patient.
Andrew
Every post of this series is better than the previous one. Really good Andrew and so useful. When I’ll have my product I’ll surely use these advices.
Have a great weekend!
Thanks, Andrea…for those kind words.
Andrew
Hello Andrew
You have always posted the juice in your contents that are always milestone in online earning. The most important factor in earning is related to fresh contents that should always be unique and must be posted with the consistency and frequencey
It is very important to promote our products effectively and you need some strategies and even techniques for it.. I just hope this can help too..
You don’t want every blog post to be promotional, but it’s OK every once in awhile. After all, this is your blog and the people reading are interested in your products or services. If you have something new to offer them that can be beneficial, there is nothing wrong with using your blog to spread the news.
Nick
I totally agree with you. 99% of visitors come to your blog to learn something. Give them great content to learn from!
Andrew
Do you need special software to run an affiliate program?
Per the blog posts, I usually prefer very subtle promotional posts. I try never to have a fully outright promotion because I feel users respond better to informational pieces.
To start sale from of your product it is very necessary to create a product page and also promote it through social media to start product sale.
Its really very important to promote our products effectively and you need some strategies and even techniques to get better results..
Wow,you have alot of useful information on your website. How to promote your products with blogging is something I can improve. I have definitely to go through your other blogs in this serie.
Bruno,
I hope you like the series – any feedback would be welcome.
Andrew
Well, I shall never forget his speech….thanks for posting anyway…