One of first products I created to sell on-line was a ‘Management’ e-book.
I had 30 years experience of being a Manager and managing people so I thought that would be an easy and good start.
Thee years later, it still sells today.
“Create once, sell many times” is a motto I like!
I have updated it and added extra bonuses etc throughout the thee years but 90% of the work was the original creation.
I know that it can seem overwhelming and sometimes impossible to get started, however many people are making money on-line with e-books and you could be too.
As long as you have time to invest you can make some income selling e-books online. How much will depend upon the niche you are in, the demand for such a product and how much perceived value you add when selling your e-book.
Here are five tips that will help you be successful.
Be honest about the product you are selling.
Of course use the features and benefits of your book to sell copies but make sure you don’t over exaggerate.
You don’t want too many people asking for refunds.
Also many of the places you may be using to sell will allow buyers to leave feedback. You are going to find it much harder to sell copies if your feedback is in the minus figures.
Also word of mouth works wonders in the marketing world and if people are not happy they will tell others – losing you sales and hurting your reputation!
Be A Tease
Once your e-book has been created allow the 1st chapter to be downloaded as a preview. Make sure that this 1st chapter has everything in it to draw your customer in. You need to make sure that just by reading this one chapter they are so convinced that they have to buy your e-book.
With another e-book I created recently on the topic of Article Marketing, I give away several of the chapters as a free extract. By giving away several of the chapters it helps increase the conversion rate to buy the complete product.
Make It Multi-Media
You don’t have to just stick with text. Make your e-book different and stand out. An easy way to do this is to add videos and audios. Or add a bonus offering unlimited email access to you for help and advice. Adding these ‘extras’ will make your product stand out and increase the perceived value.
Pretty As A Picture
It is all very well and good having an e-book that is packed full of great and useful information that helps people overcome their pain problems but it needs to be easy on the eye. Make sure that your e-book has interesting, high quality graphics. If you are selling something, screen shots of your stats, etc., really help, but remember be honest.
You need to get word out there about your e-book – after all people can’t buy it if they haven’t heard of it!
Social networking is a great, easy and simple way to promote your e-book. A fan page on Facebook takes just a few moments to set up and if you make your page interesting enough it will promote itself as people invite their friends to join. Twitter, Digg and MySpace are also great places to promote.
Believe In Your Product
If you are selling something you need to make sure that you believe in it. After all if some one asks you questions you need to be able to give positive replies to their queries and convince them it is what they need. You can only do this if you truly believe that your product is a great one!
By following these easy steps it really is possible to create and promote your own e-books and make money by selling them online.
There are many people already making their living online by selling e-books and you shouldn’t miss out just because you don’t know where to start.
What’s your experience of selling e-books? Share your views in the comments below.