It is widely known that Keyword Meta Tags no longer help with search engine optimization (SEO).
Years ago, website owners were ‘stuffing’ their website pages with the same keyword Meta tags (i.e. ‘blog building’, ‘blog building for men’, ‘blog building for women’ (and 100’s more!)) in order to improve their ranking.
And it worked…for a while.
Google caught up and changed their search engine algorithm.
But there is one Meta tag that you must use for Search Engine Optimization
The Description Meta Tag.
The description Meta tag should be used and it should describe what the website page is about. And remember to use your targetted keywords when relevant.
It is displayed in search engine results and should entice the ‘searcher’ to click on the link and visit your site.
Your website page description should not exceed 156 characters as that is the number that Google displays in the search engine results.
How To Add The Description Meta Tag
Both of these add another section when editing a page or post via your WordPress Dashboard.
See the images below.
Simply add your description in the appropriate box.