You Are Losing Customers If You Don’t Do This

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In this video I share with you some simple techniques to optimize your images so your blog loads much much faster.

Let me show you how the loading time for just one image improved from 4.4 seconds to just 0.9 seconds.

Tools referenced within the video:

IrfanView: http://www.irfanview.com/

WP Smush IT: http://wordpress.org/extend/plugins/wp-smushit/

Just to confirm, you should optimize all new images you use using Irfanview before adding to pages and posts.

And you should install WP Smush IT. After installing this plugin, go to your media library (left hand side of your WordPress Dashboard and ‘smush’ each existing image. This is an one-off job.

All new images you use will be automatically ‘smushed’.

You will be amazed with the difference in your blog’s loading time.

Here’s the video:


Previous posts in this series:

Blog Speed: How To Measure It

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35 Responses to You Are Losing Customers If You Don’t Do This

  1. Corinne Edwards
    Twitter:
    February 10, 2011 at 8:40 pm #

    Dear Andrew –

    As I tell EVERYONE.

    If Andrew says you need it – you do.

    You are admired for your great integity.
    Corinne Edwards recently posted..SUCCESS BY THE EARFUL – 12 VERY SMART PEOPLEMy Profile

  2. Debbie
    Twitter:
    February 10, 2011 at 10:45 pm #

    Hi Andrew,

    So what you are telling me put the smush it plug in on my blog and then down load the other one IRfanview and with that anytime I save a picture use it so it is already smushed for my blog. You know me when it comes to the technical stuff. Just want to make sure I am understand this right. Wonderful idea, because sometime I will leave a site because of loading time. This seems like a must do to me.
    Debbie oh and thanks for some more great information

    • Andrew
      Twitter:
      February 11, 2011 at 10:55 am #

      Debbie

      Things to do (in this order):

      1. Install and activate the plugin wp Smush IT

      2. Go to your Media Library (from the WP Dashboard) and ‘smush’ each image you have in your library.

      3. Download and install the free tool, IRfanview on your pc.

      4. Each time you want to use an image on your blog, optimize it using IRfanview on your pc BEFORE uploading it to your blog.

      That’s it.

      Andrew
      Andrew recently posted..Improve Your Blog SpeedMy Profile

  3. Bishwajeet February 11, 2011 at 12:33 am #

    We are also trying to improve the loading time and hopefully this will help us

  4. Alex Neill February 11, 2011 at 10:38 am #

    Hey Andrew

    Thanks for that, I have a lot of images on my blog and I know it loads slow so I will be sure to test out that plugin, excellent tip!

    Alex
    Alex Neill recently posted..Monetize Your Blog And Get Free Targeted Traffic – Part 2My Profile

  5. Zezebel February 11, 2011 at 6:32 am #

    Hi Andrew.
    Thank you for sharing this.
    I am still new in WordPress, heard about this smuch it thingy but I don’t think want to try it. After I knew from this post that wordpress have aplugin for this, will try them later. Keep on coming with your tips ya. 😀
    Zezebel recently posted..How to add Twitter official share buttonMy Profile

  6. Alex February 11, 2011 at 5:35 pm #

    Hey Andrew,

    Many people don’t realize the cluttering their blog with images may make them lose a lot of potential readers or customers that may have a not so good internet connection.
    Testing your blog from a 52k modem user perspective is always the best way to optimize your loading speed for all users, because those with low speed connection will have the website load normal while those with broadband connection will have very low loading speeds.

    One thing someone can do is to do css sprites from the images that comprise the design of the blog, downloading only one image can significantly decrease your blogs speed, especially if it’s hosted in a cdn network.
    Alex recently posted..Bile cu blanaMy Profile

  7. Cheryl from thatgirlisfunny
    Twitter:
    February 11, 2011 at 7:31 pm #

    Brilliant Andrew! I’ve been scratching my head trying to sort out why my blog is plodding along and opening slowly. I can’t wait to try out this method to improve my speed. Great series! I’ll be back for more.
    Cheryl from thatgirlisfunny recently posted..How To Stay Young From The Inside Out – Win Everytime You Play Rock Paper ScissorsMy Profile

  8. Beat Schindler
    Twitter:
    February 12, 2011 at 7:37 am #

    Hi Andrew, great stuff. Just what I needed, or rather, just what my blog needed. Hence, big thank you! That said, I’ve just added and activated the wp-smushit plugin. However, unlike in your video, the smushit column does not display on my posts and pages admin pages. Maybe I missed a step? It’s too late now – time to get some sleep. Will look at it again with fresh eyes in the am :-]
    – Beat

  9. Juliemarg February 12, 2011 at 8:48 pm #

    What excellent advice — thank you so much! I discovered that the site I’ve been the most worried about (very heavy on images) is not nearly as bad as I thought. After I install smush it, I think it will be super speedy.

    I gave your videos a thumbup on youtube and subscribed to your channel. I look forward to seeing all your tips.
    Juliemarg recently posted..Small Biz Think Tank – February 2011My Profile

  10. David Rogers February 13, 2011 at 6:06 pm #

    This is a very useful post; I thought I was pretty hot with images as I have good photoshop skills – but on using the speed check I discovered the new image I just uploaded for my free ebook was quite large, as is my header. Work needed here! Thanks, will follow the series with interest.
    David Rogers recently posted..Say Thank YouMy Profile

  11. John February 14, 2011 at 3:57 pm #

    Thanks for the quick video tutorial Andrew. You are definitely losing out on customers if your blog’s loading time is too long. Thanks for introducing me to the WP Smush IT plugin.

    I am going to give this a try and see how well it improves my blog’s loading time. Thanks again for sharing.
    John recently posted..How To Search For an Email Address The Easy Way – Simple Tips That Work Fast!My Profile

  12. Delena Silverfox February 14, 2011 at 12:38 pm #

    My list of “things to get for my paid WP blog” has grown by 1 yet again. The way things are going, I might need a second blog to fit all the recommendations. =)

    But seriously, from what I’ve seen, if you’re recommending it, people listen!

    Delena
    Delena Silverfox recently posted..GotoMeeting Promo CodeMy Profile

  13. Krizia February 15, 2011 at 6:15 am #

    This is excellent information and I will need to include this in my blog to improve downloading time.

    Thanks a lot Andrew,

    Krizia

  14. Michelle Vandepas
    Twitter:
    February 23, 2011 at 5:04 pm #

    Woaw! Important information! I’ve got to go optimize all my sites now for the images. Thanks for the extra work. (I mean it)
    Michelle Vandepas recently posted..Blog Income For Women – Krizia MisskMy Profile

  15. Amy February 28, 2011 at 8:25 pm #

    Andrew, I have always used drpic.com to reduce my pic sizes and load time. Have you heard of it?

    If I install Smush.it, I’m not sure about the whole “library” thing. I’ve always dealt with my images by uploading via ftp and linking with the url. I don’t think I have anything in the library. Yep, just checked. There are a grand total of 2 images in the library. I tried to use that option in earlier releases of WordPress and it never cooperated in my browser. Can I use Smush.it with the images in my ftp folder?
    Amy recently posted..FFYF- Angry Tween EditionMy Profile

    • Andrew
      Twitter:
      March 1, 2011 at 9:08 am #

      Amy

      I’ve not heard of DrPic. I had a quick look and it looks a far more functional rich tool than Irfanview. I only use Irfanview to optimize and there is no need to upload you picture/image first.

      Unfortunately, Smush.It only works with the files in your media library.

      Andrew
      Andrew recently posted..Small Business Owner- Is Your Data SecureMy Profile

  16. Tyrone
    Twitter:
    March 3, 2011 at 10:54 am #

    Hey Andrew,

    This one’s great tip. I’ll go and take a look at this in a bit. Thanks.

    Tyrone.

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