Little-known Ways To Enhance Your Link Building Strategy

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27 Responses to Little-known Ways To Enhance Your Link Building Strategy

  1. Steve September 14, 2010 at 6:32 pm #

    Internal link building is great. It can really help to reduce bounce rate and keep people on site for a lot longer too.

    I need to get better about including links in the footer myself. Perhaps add the YARPP module.

    Good info, thanks

  2. Ryan Biddulph September 14, 2010 at 1:46 pm #

    Hi James,

    Power-packed SEO post here.

    I’ve made a concerted effort to improve internal linking on my blog. Just yesterday I placed a few links into my Footer.

    Thanks for sharing the valuable SEO insight.

    Ryan Biddulph

    • James King September 14, 2010 at 2:36 pm #

      Hi Ryan,

      I am please you taken some action. I learnt a lot of SEO from a company based in South West England and they thought me to write a 1500 word document under the footer to increase SEO rankings and keywords.

      • Andrew September 15, 2010 at 8:13 am #


        I’ve heard of links in the footer (I already have some) but never heard of having a 1500 word document. It is just a long blog post targeting your main keywords?


        • James King September 15, 2010 at 8:58 am #

          Hi Andrew,

          Yes the 1500 word post, is used to target your keywords.

          Over 1500 words, you’re less likely to be caught out with too many keywords and google sees the site as a relevant resource.

          I’ve used this technique on one or two sites. It does help. Although from a design P.O.V. it doesn’t always look atrractive.

          • Andrew September 16, 2010 at 10:13 am #

            Yeah – the unattractive bit was my concern.


  3. TrafficColeman September 14, 2010 at 2:13 pm #

    Yo James,

    The reason people are so craze about link building, is because the search engine are weighing a lot on those back links. People just need to be consistence and the links will come.

    “TrafficColeman “Signing Off”

    • James King September 14, 2010 at 2:39 pm #

      Hi Traffic Coleman,

      I agree, links are handy, but people want lots of links for little effort.

      It doesn’t work that way.

    • Andrew September 15, 2010 at 8:15 am #


      Consistency is the key word you use.

      One of the worst things you can do is build thousands of backlinks and then stop.

      You want a nice steady increase each day / week.


  4. Kathy September 14, 2010 at 4:23 pm #


    Internal link building is definitely overlooked as an effective method for delivering link juice where it needs to be. People don’t realize that internal link structure is half the reason why those major article directories are getting those puny articles ranked so well in the search results. Internal linking is a simple way to get better results with the assets you already have.

    • Andrew September 16, 2010 at 10:12 am #


      Love the title of your blog post – just couldn’t resist taking a peek!


  5. James King September 14, 2010 at 5:14 pm #

    Hello Kathy,

    Thank you for commenting on this blog post. Internal link building is a great method of using your assets. In fact, there’s been occasions were I’ve had apage rank boost.

    Do you use article directories? I can see the benefits. I like writing on blogs, because you get the interaction.

  6. Aaron September 14, 2010 at 5:41 pm #

    Thanks Andrew. I’ve had good results with linking to other relevant articles on the post… either by using a plugin or by doing it manually. There are several related posts plugins that work good, even some with thumbnails of the posts.

    • Andrew September 15, 2010 at 8:16 am #


      I use LinkWithin to show my related posts thumbnails.


  7. Devesh September 15, 2010 at 3:26 am #

    Hi James,

    Really great Post.
    I see many people ignore the internal linking.
    I think internal linking is very effective way to get links.
    I’m already using some plugins for internal links (Related Posts, seo smart links etc).

    Thanks for sharing this awesome Post dude. You’re really doing awesome work everywhere.

  8. Josiah September 14, 2010 at 9:01 pm #

    This great stuff. I tend to get lazy about linking to other stuff on my blog. I’m going to make a point to do it from now on. I think i’ve heard of a plugin that can do this automatically and you can set keywords that you might mention which will link to a specific post or page once published.

  9. Jason September 15, 2010 at 6:15 am #

    good perceptions with internal links James 🙂

    I also believe that internal links are very powerful, especially if it’s structured within the site properly. It also lessen the site’s bounce rate and improves activity within the blog. You just have to be smart with placements to avert from annoying your readers though.


    • Andrew September 15, 2010 at 8:21 am #


      You mention an excellent point about not annoying your readers.

      I used to open a new page whenever I linked to another blog post.

      I don’t anymore as I believe Google would class that as a new session and it would impact on your bounce rate.


  10. Peter Abatan September 15, 2010 at 10:24 pm #

    This is an insightful post. Although I use a lot of internal links, I knew very little about its impact on search engines. At thes same time internal links should be placed in a way that benefits your audience.

    • Andrew September 16, 2010 at 10:14 am #

      Agree, Peter!

      Make the internal links relevant!


  11. Ron September 16, 2010 at 7:50 am #

    Hi James,

    Nice article. I agree with you, internal linking really plays a big part on building ranks to every page of our site. I believe that is one of the main reason why wikipedia ranks very well in almost any keyword.

  12. Henway September 22, 2010 at 10:39 pm #

    Great tips, I would also add:

    – Using CommentLuv and comment on relevant blogs
    – Participating in forums related to your niche
    – Spreading new links in Twitter (it’s no-follow but bloggers might link to it)

  13. Ben Jackson March 3, 2011 at 6:05 am #

    Internal linking is a great way to get the most out of every backlink you build. Also, the pages you link out to is important as well – good sites link to other good sites.

    • Andrew March 4, 2011 at 9:46 am #

      Totally agree Ben.



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