Little-known Ways To Enhance Your Link Building Strategy
by Andrew Rondeau | Sep 14, 2010 | search engine optimization advice | 25 comments
25 Comments
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Internal link building is great. It can really help to reduce bounce rate and keep people on site for a lot longer too.
I need to get better about including links in the footer myself. Perhaps add the YARPP module.
Good info, thanks
Hi James,
Power-packed SEO post here.
I’ve made a concerted effort to improve internal linking on my blog. Just yesterday I placed a few links into my Footer.
Thanks for sharing the valuable SEO insight.
Ryan Biddulph
Hi Ryan,
I am please you taken some action. I learnt a lot of SEO from a company based in South West England and they thought me to write a 1500 word document under the footer to increase SEO rankings and keywords.
James,
I’ve heard of links in the footer (I already have some) but never heard of having a 1500 word document. It is just a long blog post targeting your main keywords?
Andrew
Hi Andrew,
Yes the 1500 word post, is used to target your keywords.
Over 1500 words, you’re less likely to be caught out with too many keywords and google sees the site as a relevant resource.
I’ve used this technique on one or two sites. It does help. Although from a design P.O.V. it doesn’t always look atrractive.
Yeah – the unattractive bit was my concern.
Andrew
Yo James,
The reason people are so craze about link building, is because the search engine are weighing a lot on those back links. People just need to be consistence and the links will come.
“TrafficColeman “Signing Off”
Hi Traffic Coleman,
I agree, links are handy, but people want lots of links for little effort.
It doesn’t work that way.
TrafficColeman,
Consistency is the key word you use.
One of the worst things you can do is build thousands of backlinks and then stop.
You want a nice steady increase each day / week.
Andrew
James,
Internal link building is definitely overlooked as an effective method for delivering link juice where it needs to be. People don’t realize that internal link structure is half the reason why those major article directories are getting those puny articles ranked so well in the search results. Internal linking is a simple way to get better results with the assets you already have.
Kathy
Love the title of your blog post – just couldn’t resist taking a peek!
Andrew
Hello Kathy,
Thank you for commenting on this blog post. Internal link building is a great method of using your assets. In fact, there’s been occasions were I’ve had apage rank boost.
Do you use article directories? I can see the benefits. I like writing on blogs, because you get the interaction.
Thanks Andrew. I’ve had good results with linking to other relevant articles on the post… either by using a plugin or by doing it manually. There are several related posts plugins that work good, even some with thumbnails of the posts.
Aaron,
I use LinkWithin to show my related posts thumbnails.
Andrew
Hi James,
Really great Post.
I see many people ignore the internal linking.
I think internal linking is very effective way to get links.
I’m already using some plugins for internal links (Related Posts, seo smart links etc).
Thanks for sharing this awesome Post dude. You’re really doing awesome work everywhere.
This great stuff. I tend to get lazy about linking to other stuff on my blog. I’m going to make a point to do it from now on. I think i’ve heard of a plugin that can do this automatically and you can set keywords that you might mention which will link to a specific post or page once published.
Josiah
The Ninja plugin:
https://www.webuildyourblog.com/ninjaaffiliate.html
…does it automatically. I have it…it’s a great plugin.
Andrew
good perceptions with internal links James 🙂
I also believe that internal links are very powerful, especially if it’s structured within the site properly. It also lessen the site’s bounce rate and improves activity within the blog. You just have to be smart with placements to avert from annoying your readers though.
Regards,
Jason
Jason,
You mention an excellent point about not annoying your readers.
I used to open a new page whenever I linked to another blog post.
I don’t anymore as I believe Google would class that as a new session and it would impact on your bounce rate.
Andrew
This is an insightful post. Although I use a lot of internal links, I knew very little about its impact on search engines. At thes same time internal links should be placed in a way that benefits your audience.
Agree, Peter!
Make the internal links relevant!
Andrew
Hi James,
Nice article. I agree with you, internal linking really plays a big part on building ranks to every page of our site. I believe that is one of the main reason why wikipedia ranks very well in almost any keyword.
Great tips, I would also add:
– Using CommentLuv and comment on relevant blogs
– Participating in forums related to your niche
– Spreading new links in Twitter (it’s no-follow but bloggers might link to it)
Internal linking is a great way to get the most out of every backlink you build. Also, the pages you link out to is important as well – good sites link to other good sites.
Totally agree Ben.
Andrew