This is the fifth post in my simple Search Engine Optimization tips, series.
You can read the previous posts in the Search Engine Optimization (SEO) series here:
In this post I want to share with you the way you should be linking to your other internal blog posts and pages.
Linking from one blog post and/or page to another helps with SEO. Plus it can reduce your bounce rate as the visitor moves around your site from one blog post to another.
The text you use (called the anchor text) to link from one blog post to another is vitally important. Using the right text helps inform Google what the other blog post is about.
But many bloggers get this search engine optimization linking wrong.
See the text above I have used to link to my previous blog posts in this series.
I have used the title of the post…so I am linking from this blog post to others using text that Google can interpret and helps Google understand the subject I am blogging about.
Big Mistake: Many bloggers would use the text ‘click here’.
To read my last blog post on “Search Engine Optimization: Get To The Top Of The Rankings, Guaranteed”…Click Here
And the ‘click here’ would be used as the link text to the previous post and is useless from a SEO point of view.
This same principle applies when linking from one website to another.
If you link from another website to yours…make sure you use the anchor text that lets Google know what your site is about.
photo credit: Mexicanwave