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How To Format Links for Improved Search Engine Optimization

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This is the fifth post in my simple Search Engine Optimization tips, series.

You can read the previous posts in the Search Engine Optimization (SEO) series here:

Search Engine Optimization: Get To The Top Of The Rankings, Guaranteed

Search Engine Optimization Endorsed By Google

Search Engine Optimization: Why Page Titles Matter

How To Optimize Your Images for Improved Search Engine Optimization

In this post I want to share with you the way you should be linking to your other internal blog posts and pages.

Linking from one blog post and/or page to another helps with SEO. Plus it can reduce your bounce rate as the visitor moves around your site from one blog post to another.

The text you use (called the anchor text) to link from one blog post to another is vitally important. Using the right text helps inform Google what the other blog post is about.

But many bloggers get this search engine optimization linking wrong.

See the text above I have used to link to my previous blog posts in this series.

I have used the title of the post…so I am linking from this blog post to others using text that Google can interpret and helps Google understand the subject I am blogging about.

Big Mistake: Many bloggers would use the text ‘click here’.

For instance:

To read my last blog post on “Search Engine Optimization: Get To The Top Of The Rankings, Guaranteed”…Click Here

And the ‘click here’ would be used as the link text to the previous post and is useless from a SEO point of view.

This same principle applies when linking from one website to another.

If you link from another website to yours…make sure you use the anchor text that lets Google know what your site is about.

photo credit: Mexicanwave

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13 Responses to How To Format Links for Improved Search Engine Optimization

  1. Mark Ford November 6, 2013 at 12:33 am #

    Yet another good SEO tip.

    It’s important to note that whilst internal linking is great that you shouldn’t over optimise the anchor text as Google could see that as spam.

    Using the full blog title is the best way to go.

    • Andrew November 7, 2013 at 7:21 am #


      I understand what you say…best to change the anchor text to numerous related phrases.


  2. Chris November 6, 2013 at 2:53 pm #

    I think I’m on a good way with my blog and to get along with google and my rankings is very important for me, so thanks for sharing!

  3. Debbie November 13, 2013 at 9:00 am #

    Thanks Andrew for this info. I appreciate you explaining it as simple as possible. I have been forgetting to to this with my new blog. Thanks again for keeping me on the right track once again.

    • Andrew December 12, 2013 at 8:03 am #


      Best to have a check list of things to remember by your site…when publishing blog posts.


      • Debbie December 12, 2013 at 8:34 am #

        I shall make that check list. Thanks for the tip. have a great day.

  4. Arbaz K November 14, 2013 at 6:59 am #

    Nice post on links from the SEO point of view.
    This is something that almost every newbie falls for and should be avoided at all costs. Thanks for sharing that with us 🙂

  5. George November 17, 2013 at 9:38 am #

    I have been interlinking individual blog posts ion my blog and i can say that based on my experience it really helps with reducing the bounce rate. As for SEO i’ll just wait and see because my blog is fairly new. Great info by the way.

    • Andrew December 12, 2013 at 8:04 am #


      It is a great way to reduce the bounce rate and can improve SEO. But not on it’s own…you have to carry out a lot of different activities to improve the SEO.


  6. Alon Alexander November 18, 2013 at 5:17 pm #

    Hey Andrew!!! Such a great matter you have shared with us.
    But I would like to have let come to know that what’s your opinion on implementing authorship on a site’s home page/site-wide, specifically when the site isn’t a personal blog?
    More recently, several webmasters have run experiments showing ways to count multiple anchor text phrases contained on the same page and pointing to the same target. This is accomplished by creating anchors on the target page and linking to those anchors using hashtags, such as the way Moz links to blog post comments.
    I produce a lot of content for my other social networks, taking on another network where I have to produce yet more original content can be a bit daunting, as I like every post I make to be individual!
    Moreover, thanks again for a great posting & keep doing ahead.

  7. Sudipto April 19, 2014 at 5:28 am #

    Hey Andrew,
    Nice tip and Thanks for sharing this tip with us. yes, interlinking is very important in blogging as it helps in reducing bounce rate. I saw many bloggers using click here in interlinking but we have to write post name in place of click here. This post really gonna help all the newbies.

  8. Sagar September 8, 2014 at 1:45 am #

    It is very a smart way of using internal linking between the blog by posting one post to another according to the relevant topic. This way helps in improved search engine optimization. I found less bounce rate by using this technique an added advantage.

    Nice and very informative post and I hope this would help many bloggers especially beginners .

    Thank you for sharing.

  9. Muhammad Mairaj October 2, 2014 at 1:36 am #

    Hi Andrew,
    What an amazing and useful post format links to improved search engine optimization. All the point that you mention in your article are no doubt very helpful in this scenario. Over all your post is informative, inspirational and instructive. Thanks for sharing such an excellent post.

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