We are to believe that…Google believes that prior to everything else, links should be of benefit to the visitor.
Thus, the popularity and strength of a link depends on its usefulness to the reader.
The anchor text (i.e. clickable text) you use should be relevant to the actual information you are linking to.
So many bloggers use ‘click here’ at the anchor text and it is a waste.
For instance, they may say:
Read my last post about making a bead necklace: click here
‘Click here’ is the anchor text which is used which has no relevance to the blog post they are linking to.
A much better link would be:
Click on this link and read my last post about making a bead necklace
Read my last post about making a bead necklace
Link Popularity Definitions
Those well versed with various search engine optimization techniques and the process of link building understand the importance of link popularity in determining the ranking of a site.
Link popularity refers to the quality of links that a particular site has, which in turn decides its link popularity score. This score is included by various search engines in their algorithms to provide a page rank for the site. Thus, page rank or engine rank is a derivative of link popularity that indicates the quality of links that feature on a site.
Though an average site does not need to obsess about link popularity to push up its engine rankings, it should not ignore it either.
A site can have a good link popularity score even with a few highly relevant inbound links that have strong anchor text. This can be done by seeking out links from top rating sites or by creating domains with highly competitive keywords and back linking them to the site.
As link popularity is all about quality, it is important to be selective about the sites from which you request links.
Do not be tempted to use link farms to boost your popularity score as this can be perceived as a black hat SEO and can lead to black listing of your site.
Read my post regarding the back linking campaign I use to boost my inbound links.
The next post in this series will discuss ‘the factors to be aware of in your back linking campaign’
How many backlinks do you have?
Are you using anchor text in the best possible way?
Please share your views in the comments below. Thanks.