Link Building Campaign: Why Is It Important

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link-building-campaignOver the new few weeks, I shall be sharing my thoughts on my Link Building Campaign via a series of blog posts.

This is the first one and it simply outlines why a Link Building Campaign is important.

Some say, the Page Rank of your blog is the make or break factor for it.

They go on to say, the Page Rank or numeric value that Google assigns to a blog denotes its importance on the web and plays a deciding role in its visibility in the top search displays for the optimized keywords.

And an important factor of your Page Rank score is inbound links to your site.

As inbound links play a vital role in the calculation of the page rank of a site, one needs to understand the importance of link building for improving their page ranking and subsequently drawing more traffic.

Link building refers to the process of securing inbound links to your blog from various other websites and other online sources such as press releases, newsletters, social media, e-zine articles, blogs and directories

The more trusted or high-quality links a site has, the higher the Page Rank and that can improve the placement of your blog in the major search engines such as Google, Yahoo and MSN.

Why have a link building campaign?

With the information superhighway, as the Internet was once referred to by former US Vice President Al Gore, being revolutionized by the day, link building has become an integral part of every site’s online marketing strategy.

However, link building in itself is not enough, the trick is in generating quality inbound links that add value to one’s site.

Some of the main advantages of having a link building campaign  are:

  • Proper link building can help the site get quality traffic from relevant sites, which in turn will help your site become a part of the core searches for the targeted keywords
  • Having a number of high-quality inbound links improves the page ranking of a site as it is considered to be offering a valuable service to the reader.
  • Link building not only helps in enhancing the visibility of a site, but also adds to its credibility if the inbound links come from popular or respectable sites.
  • Link building is also an effective strategy to obtain a wider search engine exposure and to get indexed by them to secure a higher engine ranking.
  • Link building helps save advertising cost and time as your having inbound links from well-known sites is an effective means of marketing one’s site in the online space.

The next post in this series will discuss ‘What makes a strong backlink?’

Do you have a Link Building Campaign?

How do you build your inbound links?

Please share your views in the comments below. Thanks


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32 Responses to Link Building Campaign: Why Is It Important

  1. Felicia August 17, 2010 at 1:02 am #

    Thanks for pointing out the main advantages of having a link building campaign. I’m kind of a newbie on blogging and I’ve learned some new stuff here today (I only knew before that link building usually boosts traffic to a site, never had any ideas on the others). I’m looking forward to your upcoming posts on the link building campaign. Thanks!
    Felicia recently posted..EPT Tallinn – Main Event- The final table begins todayMy Profile

  2. Dana August 17, 2010 at 2:12 am #

    For me, link building is a way to out rank my competitors. And so far, it works.
    Dana recently posted..Pregnancy Application For BlackBerry Cell PhoneMy Profile

  3. Alamin August 17, 2010 at 4:05 am #

    Thanks yes link building is very important factor to improve page rank of search rank as well. . Waiting for more post from this series. Thanks

  4. fiona August 17, 2010 at 5:59 am #

    Yes, very informative, I remember i read about one of Andrew’s blog post on 11 ways to build backlinks too. I should take action to build backlinks for my blog too.
    fiona recently posted..Fat Loss Blog sold for USD347 on FlippaMy Profile

  5. Jason August 17, 2010 at 8:03 am #

    Impressive post Andrew 🙂 I’ve written a post similar to this recently (on my personal blog), and I do think that you have covered most of the things which I believe to be important when it comes to link building.

    1. to have optimized keywords rank higher
    2. to pass through authority and trustrank
    3. to improve pagerank
    4. visibility and branding (which I believe the most important aspect especially when establishing an expert reputation)

    Overall, you have delivered this post exactly the way I wanted to have mine, it’s just that I’m not that good with words 🙂


  6. Colleen August 17, 2010 at 4:09 pm #

    Very good summation of the proponents of link building. What would be a nice addition is where the quality links can be found. But then again, if this were public then the ‘quality’ turns into ‘mediocre!’
    Colleen recently posted..City of Pasco WA Parks and Recreation Sports Clinics and ClassesMy Profile

  7. Corinne Edwards
    August 17, 2010 at 5:41 pm #

    Dear Andrew –

    This is going to be a very interesting series for me since I really know little about link building.

    For example, when you make a comment like I am doing today – is that a back link because you have comment luv?

    If you make a comment on a really large blog, is that more valuable?

    I think in your next chapter in this series, you should go really basic and answer the question.

    What exactly is a backlink?

    (Stop laughing, Andrew)
    Corinne Edwards recently posted..THE SECRET – How’s that workin’ for yaMy Profile

    • Andrew
      August 17, 2010 at 7:10 pm #


      When it comes to commentluv sites (like this one) – most are also ‘DoFollow’ which means they do provide a backlink to your site with some ‘Google’ link luv.

      One thing you could do when you are adding a comment on such blogs is add your keywords after your name…like I do:


      The phrase ‘Blogging Guide’ then becomes the anchor text for the backlink.

      One thing to add here – comment backlinks are good backlinks but they don’t give a lot of backlink luv – mainly because they are so easy to complete.

      Re: If you make a comment on a really large blog, is that more valuable?

      It depends upon the PageRank (PR) of the blog.

      The higher the better and just because the blog is big doesn’t mean it has a high PR.


      P.S. I only laughed when you said ‘stop laughing’…honest!
      Andrew recently posted..Build A Blog With The Best Domain NameMy Profile

  8. Dean Saliba August 17, 2010 at 8:46 pm #

    For me link building is mainly about traffic, and gaining page rank as a bonus. I use the following methods:

    – Blog commenting
    – Forum posting
    – Submitting my link to do-follow directories
    – Submitting articles with links in to do-follow article directories

    I’m always keen to learn more so I’ll be reading the rest of this series of articles with great interest. 🙂
    Dean Saliba recently posted..Blog Advertising Store- Another Site That Doesn&8217t PayMy Profile

  9. chandan August 18, 2010 at 1:45 pm #

    Link building is one of the most important things for SEO. For get rank on high competitive keywords we have to build lots of relevant link to our site. I always believe on building high authority link to my client site and it is going very effective for me.
    chandan recently posted..Payday Cash Loans – Quick- Easy and ConvenientMy Profile

  10. Dennis Edell August 19, 2010 at 12:27 pm #

    Proper link building is one thing that should be on a webmasters DAILY schedule, not weekly or monthly.

    Andrew my man, care to discuss a writing position on my upcoming LINK and list building blog? 😉
    Dennis Edell recently posted..Update 1 – What DEDC is AboutMy Profile

  11. Nasif August 19, 2010 at 10:56 pm #

    My site was poorly rank in search engine. Later I did backlinking on some dofollow site which later ranked my site higher on search engine for some keywords which were once bringing no or less traffic. So, backlinking is a must do job for serious blogger

  12. Cheryl from thatgirlisfunny
    August 20, 2010 at 4:15 pm #

    Hello Andrew,
    This will be an informative series and I’m really looking forward to it. Backlinks are the virtual currency of the internet. Each one helps one. It’s brilliant really.

    I’m a big fan of social bookmarking on stumble, digg and, of course, my new baby social bookmarking site called TGIF Links.

    I’ll def be back for more linky ideas.
    Cheryl from thatgirlisfunny recently posted..thatgirlisfunny celebrates first blogoversary – Year of the Bright Red HatMy Profile

  13. Linda October 9, 2011 at 10:57 am #

    Link building campaign is really essential if you want to build high quality back links. It helps you to focus on your goals and it’s like a guide in order to achieve high traffic to your site. In my link building campaign, i only not focus on do follow links but also no-follow. It makes your link building campaign look natural. Internet marketers debate if no follow links are useless but in my opinion, it’s plays a vital role in optimization and should not be taken for granted.

  14. Cheolsu October 10, 2011 at 6:54 am #

    Link building campaign is important and it goes well with fresh and unique content. With link building, I have noticed that we can’t set a definite time frame. It will take a while to show results. I don’t really differentiate between do follow and no follow links. The key is to not overdo link building else Google might penalize the website.
    Cheolsu recently posted..Steps to edit the all-new Facebook Friend’s ListMy Profile

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