Link Building Campaign: Factors To Be Aware Of

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quality-back-linksThe concept of link building has more to do with the quality of links rather than quantity.

Hence, it is extremely important that you do not crowd your site with numerous irrelevant links.

Over time of course, you are going to have inbound links from irrelevant sites and that doesn’t matter. Your AIM is to have more backlinks from quality relevant sites than non-relevant sites.

Some other precautions that you should keep in mind while launching a link building campaign are:

  1. Generate links from both “old trusted” as well as new sites.
  2. Mix up your anchor text across your back links. Target your keywords by varying your anchor text as much as possible.
  3. Try not to host a lot of links from the same site with the same anchor text, as search engine crawlers will see it as an unnatural phenomenon. It is better to use different sets of anchor text and links from different sites.
  4. A Link building Campaign can be fairly time and money consuming. Take your time. Add a few methods to automatically get backlinks.

See my Link Building Campaign post that shows you some automatic ways.

With search engines attaching more and more importance to link analysis to rank a site, consider a link building campaign as a long-term investment.

The next post in this series will discuss ‘the past, present and future of back links’

Have you started your Link Building Campaign?

What tools / methods are you using?

Please share your views in the comments below. Thanks.


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17 Responses to Link Building Campaign: Factors To Be Aware Of

  1. chandan August 21, 2010 at 7:03 am #

    Yes Andrew relevancy is one of the important matter for link building. Good now prefer more on relevant link. People who are working for link building campaign on different niche site I recommend them to build niche based blog on different web 2.0 platform like blogger, wordpress, tumblr and build backlink from them. This is my strategy and I am getting good results.

    • Andrew August 21, 2010 at 5:41 pm #


      That is an excellent strategy.


  2. Jason August 21, 2010 at 5:26 pm #

    There are a lot of good methods that can be used in building backlinks, though I really focus on building them on sites that allow dofollow attributed links, topically relevant to the destination site and have good PRs.

    With tools, I only use three and I do think that they’re all that I really need with any SEO campaign:

    1. SEOQuake
    2. Affilorama SEO Toolbar
    3. SEOmoz opensiteexplorer

    I also agree with Chandan, self made links from web 2.0 and microblogging sites are definitely strong and authoritative such as links coming from squidoo, hubpages, weebly, twitter and facebook (even they’re both nofollow).


    • Andrew August 22, 2010 at 6:48 am #


      Some cool tools you use there.

      All worth the investment?


      • Jason August 22, 2010 at 7:56 am #

        the first 2 are free tools/plugins for firefox 🙂 while opensiteexplorer can be used for free, but if you’ll avail for its pro version, you can access more of its features, like seeing anchor texts of your competitors’ backlinks and more.

        I highly recommend those 3 tools.

  3. Will August 22, 2010 at 4:02 am #

    Link Building is perhaps the hardest task which I find interesting and complicated but at the same time challenging. I do acknowledge there’s a technique here and reading your blog posts indeed provided a lot of insight including different ways to try and experiment. Keep up the good work Andrew and I hope to read up more topics related to this. Cheers.

    • Andrew August 22, 2010 at 6:53 am #


      This is part of a short series on link builidng – so at the end of it, hopefully you will have gained some knowledge.


  4. Dean Saliba August 21, 2010 at 10:52 pm #

    I’ve not used the name of my blog when linkbuilding because it does not sound like a blog about making money, it sounds like an adult niche site!

    • Andrew August 22, 2010 at 6:49 am #


      But you could use the keyword phrases you target.


  5. Dennis Edell August 21, 2010 at 10:55 pm #

    “Over time of course, you are going to have inbound links from irrelevant sites and that doesn’t matter.”

    This is very important to understand, many webmaster freak out unnecessarily.

    Example: A general “marketing tips” blog could have a thousand inbound links from a thousand separate niche blogs, all irrelevant to the tips blog, because the tips blog taught them a good marketing tip.

    FYI: that makes perfect sense in my head. lol

    • Andrew August 22, 2010 at 6:52 am #


      You are right – some people will freak if they get a backlink from an irrelevant site.

      But having some doesn’t matter and you cannot control it anyway!

      Someone somewhere will scrape your content and give a backlink.


      • Dennis Edell August 23, 2010 at 10:02 pm #

        I wasn’t thinking of scrapped content, but also a good point.

  6. sewa mobil August 23, 2010 at 6:57 am #

    thanks for the info and explanation provided

  7. Nikolai August 23, 2010 at 9:39 am #

    Very, very important things are getting backlinks from as many different domains/hosts/IPs as possible. And also spreading the link building in time. Not getting all the links this week and that is all, never again.

    • Andrew August 26, 2010 at 10:25 am #


      Really good point. I agree – link building should be a regular (daily) task.


  8. Luqman August 24, 2010 at 5:16 pm #

    Thanks for the sharing the tips on link building campaign. I wonder what are the automatically methods of getting backlink that you mention in the post.

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