Hence, it is extremely important that you do not crowd your site with numerous irrelevant links.
Over time of course, you are going to have inbound links from irrelevant sites and that doesn’t matter. Your AIM is to have more backlinks from quality relevant sites than non-relevant sites.
Some other precautions that you should keep in mind while launching a link building campaign are:
- Generate links from both “old trusted” as well as new sites.
- Mix up your anchor text across your back links. Target your keywords by varying your anchor text as much as possible.
- Try not to host a lot of links from the same site with the same anchor text, as search engine crawlers will see it as an unnatural phenomenon. It is better to use different sets of anchor text and links from different sites.
- A Link building Campaign can be fairly time and money consuming. Take your time. Add a few methods to automatically get backlinks.
See my Link Building Campaign post that shows you some automatic ways.
With search engines attaching more and more importance to link analysis to rank a site, consider a link building campaign as a long-term investment.
The next post in this series will discuss ‘the past, present and future of back links’
Have you started your Link Building Campaign?
What tools / methods are you using?
Please share your views in the comments below. Thanks.