While most webmasters set out with a dream of having a number of high quality inbound links from related sites that divert qualified click-through traffic to their site, thus boosting their search engine rankings, their idyllic notion about link building is shattered as soon as they kick start the exercise.
But the catch here is in selecting quality link partners.
Since this can be quite a task for new sites or novice web masters, quite a few of them seek professional assistance for this job.
One needs to consider multiple aspects of a web site before choosing it as a link partner.
To begin with, getting links from some sites will not be of any help for your link building purpose. In fact, you should be careful to avoid some black-listed sites completely as linking to them can attract a penalty or in the worst case even a ban by the search engine.
Some simple steps that you can follow to build a successful linking partnership are:
- Minimize the linking to non-relevant websites even if they have a high search engine ranking.
- Avoid linking to websites that use black hat SEO techniques such as having hidden links to a links directory on their home page.
- Stay away from sites that have over 25-30 links in a page. Categorizing the links does not help either, as your link will get lost in the crowd of other links.
- Try to avoid getting too many links from web sites with low search engine placement, as this will not prove to be of much help to your cause. In case you receive a request for back links from the web masters of some of these sites, exercise discretion and select those links that you believe will help in boosting your page ranking in future.
- It goes without saying that partnering with a penalized site or a site that has been banned by the search engine will lead you nowhere in your quest for a higher page rank. It will only attract bad reputation.
- Under no circumstances should you tie up with Link Farms. As these sites are like a directory tree that are literally overstuffed with as many links as possible, they are of no value in optimization. If truth be told, search engines consider this as spamming and linking to such sites will hamper your credibility and can even attract a penalty or ban.
- Avoid linking to FFA or Free for All sites. Such sites do not have credibility and allow all and sundry to leave a link to their sites on their pages. Google considers their sites as spam and their links are of no value in ranking algorithms.
The secret behind an effective link building campaign is working smarter rather than harder. Choosing quality over quantity should be your aim while scouting for link partners on the Web.
The next post in this series will discuss ‘How to prevent being banned by Google’
What’s your view on these steps? Have you fallen foul of such techniques?
Please share your views in the comments below. Thanks