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I have been writing for blogs for the last few months. I usually write about 10 articles a week, between my own blogs and guest posts. When I first began writing for blogs my approach was seriously flawed. But I quickly took note of the errors I made, and I will outline these mistakes to help you avoid making them.
The top 3 blogging mistakes I made are:
Mistake #1 – Not Writing Naturally
My blog posts as a beginner followed a rigid and formal style. I wrote as a professor addressing a group of Honor’s students. Blog readers do not want to be lectured, but rather, they want to be involved. That can only be accomplished by adopting a conversational writing style. I don’t know about you, but I switch off completely when I feel someone is lecturing to me.
The rigid style I adopted made the reader feel as though they were reading an academic textbook, and this basically strangled any hope of interacting with my readers and opening up the conversation through the comments area.
Your entire blog is a display of who you are. The topics covered, the tone you use, the writing style you choose, and even the theme you use to design your blog is a reflection of who you are. Your own unique voice should always make your reader feel comfortable. It is like having a few friends over for dinner: as their host you want them to feel at home!
Mistake #2 – Neglecting My Blog Post Headlines
The headline you choose can make or break your blog post! When I began blogging I spent more time fine-tuning my content and I neglected the title of the post. The headline is what attracts the reader to click through and read your article. But the title is not only important to increase the click through rate, it is also vital that it contains the main keyword of your topic to enable the search engines to rank your article for your chosen keyword. Organic traffic will increase your readership tremendously. Your headline should grab the attention of the reader as well as the search engines.
Mistake #3 – Wasting Time Over-Analyzing
This aspect is really important and this is why:
- If your ideas are limited on the subject matter don’t fluff up your article with irrelevant points. Research the topic further and save the new ideas you gain for another post.
- If you hope to gain natural backlinks to your post then offer value in your article. By over analyzing you can often come up with ideas that you believe are “brilliant” but your ideas might be of little value. Ask a fellow blogger for his/her opinion on your “brilliant” idea before posting it.
- Try not to waste time brooding over a post that did not receive any comments or views. Learn from your mistakes and accept the fact that you are not a novelist. You will write a poor post occasionally. It does not matter. The experience should be taken as a learning curve.
Alex writes for Business Opportunities Expo, a website that connects entrepreneurs to share ideas about new business opportunities. He is also writes about internet security and antivirus solutions in one of his blogs, where you can get the Norton renewal coupon.