Woo-hoo, you have a website / blog with some banner adverts, you’ve completed some Internet Marketing, Search Engine Optimization and you are on your way to becoming a millionaire (some adverts and people will have you believe).
Back to reality…
Picture this…you are watching TV, you are fully engrossed in the film or programme you are watching.
Then there’s a break…those pesky adverts…don’t they drive you mad!
What do you do during the adverts…make a drink, grab something to eat, go to the bathroom, talk…don’t tell me you actually watch the adverts. If that’s the case you are in the minority.
Internet Marketing Obstacles: Number One
The same goes for on-line website banners and adverts.
You read the posting or some other information…and ignore the adverts, the banners…ALL THE STUFF I WANT YOU TO SEE AND BUY.
(Don’t read this post…click on a banner and buy something…please 🙂 )
A website with just a few banners doesn’t look too bad but when you see the page just full of them it can look a little cluttered.
(Having a quick look at this site maybe it’s getting cluttered – what do you think?)
Back, to the adverts and banners on websites.
How many have you ever clicked on?
Not many, I guess.
So to conquer Internet Marketing obstacle number one, have a few banners only and rotate them.
Internet Marketing Obstacles: Number Two
The search engines. The way the search engines like Google work is they rank your website / blog according to how well it seems to match the user’s search query. It’s not an exact science, but it has to do with what words you use in your web site title, metadata, and in the text on your site itself.
Search Engine Optimization is one of the most popular buzz phrases on the Internet today, and everyone wants their site optimised, so ‘searchers’ find it.
Is Search Engine Optimization time consuming and complex?
Is Search Engine Optimization simple?
Don’t be silly, it can’t be both complex and simple!
Search Engine Optimization can be very complex and covers such topics as Ad tracking, Advertising, Affiliate Marketing, Article Marketing, Blogging, Commenting, Competitor analysis, ‘Competitor’ Approaches, Directory Listing, Domain Acquisition, Forum Posting, Google Analytics, Hubpages, Joint Ventures, Keyword Research and Selection, Link Baiting, Link Building, Newsletter Creation, Off Page Optimization, On Page Monetization, On Page Optimization, Organic Search Engine Optimization Campaign, Pinging, PPC, Press Releases, RSS Creation, RSS Distribution, Social Bookmarking, Video Creation, Video Distribution, Viral Marketing, Visitor Purchasing, Web site acquisition…
Doing all that would be full-time and complex.
The simple way to conquer Internet Marketing obstacle number 2 – use the most appropriate keywords as often as you can on your site so that search engines will consistently rank it very high (for those keywords).
Internet Marketing Obstacles: Number Three
People simply won’t sign-up for your free offer.
Imagine going to a bookshop and you are looking for some books on Sewing Machines. You approach the ‘advice counter’:
Can you tell me where the books on Sewing Machines are?
“Yes, of course, second floor right at the back. But you are not allowed to touch them or read them before you give us your personal details”
“It’s a new rule…you can’t read or touch the book until you give us your personal details”.
You’d walk out wouldn’t you?
And that’s what people do on-line. They leave your website without signing-up.
However, there will be people who do sign up for your email list online as they are generally customers who are very interested in what you offer and some will eventually purchase from you.
Overcome internet marketing obstacle number 3 by offering a free sample of your product.
These three internet marketing obstacles are just a few you may run into when working on your online business but conquer them and you’ll be on your way to making some blog income!