This is the third post in the new blog expert series called: Successful Corporate Blogs and we talk about a technique that many people DO EXPLOIT…for the wrong reasons!
If you’ve had the misfortune to purchase one of the wrong “guru” courses, the words “easy” and “fast” are thrown around a lot.
“Get to the top of Google in a nanosecond”
“Make a million in a day”
…and blah, blah, blah.
Unless you are incredibly lucky and talented, and have a lot of money to invest in marketing campaigns, it’s not going to happen.
Internet marketing is a comparatively easy way (but hard work) to make money but if you’re not good at one aspect of site-building or marketing it can really be a fly in your ointment.
You’ll avoid doing it and your whole system will collapse.
From concept to a successfully-money-making website or blog, everything should run like a well-oiled machine.
You get up in the morning answer emails, check stats, write articles, participate on blogs to get backlinks, do keyword research, make a video and all the other necessary little parts of the puzzle that will make your site successful. Every single one of those tasks is important.
If you hate doing one particular thing you will probably end up avoiding it and the system won’t work as well as it should.
For some people the writing process is too hard. Outsourcing is the answer. Building back links is a pain in the posterior for some folks; find someone else to do it. You won’t be able to avoid participating in social media and what about making videos?
Video is a major part of internet marketing and can be one of the most effective tools for getting your message across. If you understand attraction marketing then you know that self-branding is very important. You get your personality across to others so they get to like you, see you as an expert in what you do, that builds trust and leads to higher sales. People are far more likely to purchase from people they trust, it’s a fact.
But I look like a goofball on camera!
No you don’t, have you seen some of the videos on YouTube?
Look around on there, some are atrocious and made by folks who ain’t pretty! Practice, write a script, and you’ll soon get used to it. You could get someone else to write the script but your visitors want to see you…so it’s about the only major thing you can’t outsource.
Internet marketing is not hard once you’ve found your strengths and weaknesses. Some people can do everything quite happily on their own. If you’re not one then there are droves of people who offer services that cover all aspects of internet marketing.
Don’t let your machine grind to a halt because of a job that may cost only a few dollars a week to outsource.
DO NOT EXPLOIT YOUR WEAKNESSES.
If you find you have a weakness, don’t let it jeopardize your business. Successful people outsource all the time-consuming work they don’t want to do – it makes sense.
If you want to outsource the maintenance of your blog…check out my service: Blog Maintenance
What do you outsource?
Please share your comments in the comments below.