This is the third post in the new blog expert series called: Successful Corporate Blogs and we talk about a technique that many people DO EXPLOIT…for the wrong reasons!
If you’ve had the misfortune to purchase one of the wrong “guru” courses, the words “easy” and “fast” are thrown around a lot.
“Get to the top of Google in a nanosecond”
“Make a million in a day”
…and blah, blah, blah.
Unless you are incredibly lucky and talented, and have a lot of money to invest in marketing campaigns, it’s not going to happen.
Internet marketing is a comparatively easy way (but hard work) to make money but if you’re not good at one aspect of site-building or marketing it can really be a fly in your ointment.
You’ll avoid doing it and your whole system will collapse.
From concept to a successfully-money-making website or blog, everything should run like a well-oiled machine.
You get up in the morning answer emails, check stats, write articles, participate on blogs to get backlinks, do keyword research, make a video and all the other necessary little parts of the puzzle that will make your site successful. Every single one of those tasks is important.
If you hate doing one particular thing you will probably end up avoiding it and the system won’t work as well as it should.
For some people the writing process is too hard. Outsourcing is the answer. Building back links is a pain in the posterior for some folks; find someone else to do it. You won’t be able to avoid participating in social media and what about making videos?
Video is a major part of internet marketing and can be one of the most effective tools for getting your message across. If you understand attraction marketing then you know that self-branding is very important. You get your personality across to others so they get to like you, see you as an expert in what you do, that builds trust and leads to higher sales. People are far more likely to purchase from people they trust, it’s a fact.
But I look like a goofball on camera!
No you don’t, have you seen some of the videos on YouTube?
Look around on there, some are atrocious and made by folks who ain’t pretty! Practice, write a script, and you’ll soon get used to it. You could get someone else to write the script but your visitors want to see you…so it’s about the only major thing you can’t outsource.
Internet marketing is not hard once you’ve found your strengths and weaknesses. Some people can do everything quite happily on their own. If you’re not one then there are droves of people who offer services that cover all aspects of internet marketing.
Don’t let your machine grind to a halt because of a job that may cost only a few dollars a week to outsource.
DO NOT EXPLOIT YOUR WEAKNESSES.
If you find you have a weakness, don’t let it jeopardize your business. Successful people outsource all the time-consuming work they don’t want to do – it makes sense.
If you want to outsource the maintenance of your blog…check out my service: Blog Maintenance
What do you outsource?
Please share your comments in the comments below.
Previous posts in this Successful Corporate Blogs series:
Successful Corporate Blogs: Are You Really Writing For YOUR Audience?
I have not outsourced much and think more and more that I should. I have heard this advice before but have not acted on it. Do you offer help with this area?
Hi Bruce,
I offer blogging services – for instance…maintaining blogs
https://www.webuildyourblog.com/blog-maintenance/
Or were you asking for advice on ‘how to outsource’? If so, again I can help…over the years I have completed a lot of outsourcing and made several mistakes!
Andrew
Hey Andrew,
I still feel shy whenever the video camera first starts rolling, but it’s amazing what happens after I relax and just talk. Plus, you can always edit out the parts that don’t work. Good advice about the outsourcing too.
Cheryl
I’ve seen your videos – excellent!
Going back a few years I think people wanted their videos to be perfect. These days I think they get more exposure if the ‘mistakes’ are left in!
Andrew
I tend to outsource to technology – all the techy stuff I try to find plugins and whatnot that will do it for me.
Evan
I think many do and if you find the right person…it is well worth it.
Andrew
Dear Andrew –
Enjoying your series.
It would take me twenty years to learn technology so I have never taken the time to start.
Since you have taken over, my life is good. Immediate help – if not sooner.
I hate to think what I would do if you got too busy for me.
Corinne
Kind words – thank YOU!
I am often busy with client work but my clients come first…my own stuff second.
Without clients…I’d be no-where (ohhh…a bit like a pop star and their fans! Just wish some would remember that!).
Andrew
Great advice here Andrew. I have to say I would be dead in the water if I didn’t have you around for my technical fixes. thank you very much for always being there.
I do need to outsource my back links I think, and I am not as good with the marketing.
Our website and blogs are like a well oiled machine and we do have to keep them working smooth. Like they way you put that.
Keep the advice coming Andrew, because I know that I can always trust it.
Blessing to you,
Debbie
Debbie
Thanks for those lovely words.
I’m currently testing a new back-link product and will let you know how I get on.
Andrew
Wow! This is an awesome strategy in internet-marketing. Thank you very much for sharing this easy technique. It can really help anyone in need to optimize and innovate their business.
Internet marketing isn’t rocket science, you just need to find what you are comfortable with like you said. The most important part is testing to see what is working, and what isn’t, and if you’re not good at something that needs to be done, get someone to help you (outsource).
It depends on what I am working on, I generally outsource tasks that take up too much of my time, but before I outsource, I ensure I fully understand the basic logistics of the tasks so that I can hire the right firm or company.
Wasim
You make an excllent point – “…but before I outsource, I ensure I fully understand the basic logistics of the tasks so that I can hire the right firm or company.”
That’s the way to approach outsouorcing…know what the job entails first…otherwise you could be charged far too much.
Andrew
Hey Andrew,
I think most people fail at internet marketing, simply because they dont treat it as a real business. Like you said, you have to have a schedule, get up in the morning, do blog commenting, write articles, get backlinks, and so on.
Its hard work and juts like most other money making methods, it takes commitment, effort and time. Thanks.
Satrap,
Exactly!
Shame far too many are still ‘sucked’ in my the hype of quick riches!
Andrew
Hey Andrew
Have you had success in the Philippines or do you tend to stay local with your outsourcing?
Thanks for the candor
Mark
Mark,
Both!
For some writing…UK or USA.
For the more technical side: Philippines
Andrew
Outsourcing – it’s like … once I’ll lose some weight I’ll start to exercise … or, once it gets warmer I’ll light a fire … I know I’ve got it the wrong way ’round. One of these days a miracle will happen!
Cheers,
Beat
Beat
What’s stopiing you?
Andrew
I like your take on promises that most online courses offer. Some even offer unrealistic returns. From my experience, one does not need a lot of initial investment. They just need to come with a unique idea and constantly work/ spend time towards it. I have found that fiverr is a great way to outsource small work.
I like Wasim’s comment about knowing your business completely before outsourcing. I have been a very slow mover, but I’m realizing more and more what it is I could outsource and how that will help my business grow. It’s a good feeling.
Amy
I agree – I don;t outsource anything until I know how to do it myself.
That way I know how long it roughly takes.
Andrew
Andrew, I often explain to clients everything they need to do in order to have a website people find. Most small business people think they just need to put up a site and people will come. when I start talking about marketing the site, – just like any small business, they often don’t believe me… Outsourcing is a great option, especially for the technical pieces for most small business people.
Michelle
I’ve actually lost clients after talking about the effort required to maintian and market a website/blog.
I tell them the truth about the huge amount of effort and some…then go elsewhere and find someone who won’t tell them the truth!
Andrew
Good advice Andrew on outsourcing stuffs and video marketing. Its gonna be big help to the future business to put up. I will follow this technique. This will very helpful in increasing your market because today people do appreciate the sort of comfy stuffs in looking for something.