Today I looked at my Google Analytics and noticed a ‘spike’ in traffic every 10 days or so. After investigation, I found the traffic ‘spike’ coincided with my blog broadcast automatically sent out by Aweber.
You can set up Aweber to automatically send out a Blog Broadcast newsletter which contains links to x number of blog posts on your blog (where x is a number you can choose).
I’ve chosen 10. So after 10 new blogs posts are published on my blog, Aweber sends out an email newsletter to all my subscribers.
Subscribers who may have missed a few of the posts can click on the link and come back to visit. Hence the traffic spike.
Here’s what you need to do to set up your blog broadcast:
1. Sign in to your Aweber account. If you do not have an existing account yet, then sign-up or register for a new account. You have to make sure that you have selected the correct Current List. The current list is the broadcast list where you wish to send the blog to.
2. Point your cursor at “Messages” in the tab menu. Don’t click. A drop-down will appear containing 3 options:
3. Click on “Blog Broadcast”. The Blog Broadcast Edit Page will appear.
4. Click on the big green button, “+ Create New Blog Broadcast”.
5. This is where you start to build your automatic Blog Broadcast. Firstly, enter your blog’s RSS feed URL.
6. Select a template and click the ‘Load Template’ button.
7. By clicking the ‘Load Template’ button, the necessary code for the automatic links will be added to the template area.
8. You may wish to edit the automatic loaded code by including a welcome introduction and close. This is mine:
9. Change the subject line of the email.
10. It’s best to create another message in the “plain text” box because not all html messages are accepted. So you can just copy/paste the text from the HTML box.
11. You may now schedule your blog broadcast.
Set how many times you wish to send your blog broadcast. You can choose on which day and at what specific time it is to be broadcast.
Furthermore, you can also choose to automatically send your email or preview it first before sending. All you have to do is check or uncheck “Send Automatically” box.
There are also additional features available like tracking clicks on blog broadcast links and blog broadcast syndication.
I set mine to be sent automatically whenever 10 blog pots have been reached.
12. Finally, don’t forget to save your blog broadcast.
Once set up and saved, that’s it. Your blog’s newsletter will be sent out automatically to all your subscribers.
Have you used the Aweber Blog Broadcast facility? Seen any positive results? Share your views in the comments below.