In my last post on search engine optimization I covered the subject of SEO and Page Titles.
If you missed it, it’s worth reading. This is the link to the post and opens to a new page:
Adding an image to your blog post can encourage people to read your post.
But they can also be used to help improve your search engine ranking…if added correctly!
Unfortunately, Google cannot crawl images like they can text, which means you have to tell Google what your image represents.
The second unfortunate thing is most blog owners are unsure of how to add their images for best SEO results.
The Search Engine Optimization Steps To Take For Images
These are the steps to follow:
1. The actual file name of the image.
One way Google can tell what your image represents is via its file name.
If you have written a blog post and your targeted keyword phrase is ‘healthy food’ then you want to add an image whose file name is “healthy-food.jpg” (or.png).
Don’t use an image called ‘my-latest-photo.jpg’!
2. The ‘Alt’ tag
When you upload an image via the WordPress dashboard, you have the opportunity to add the ‘alt tag’.
The ‘alt tag’ is also used by Google to try and know what your image represents.
You want the ‘alt tag’ to describe the content of the image. So in our case, ‘healthy food apple’ could be appropriate.
By ensuring your image file name and ‘alt tag’ represent your targeted keyword phrase, Google has a much better chance of understanding what your blog post is about.
Do you follow these rules when adding images to your blog posts?