One of the most popular advertising choices in the blogging world is Google AdSense, and if you’re going to use Adsense, it’s imperative that you read Google’s rules about Adsense.
VERY IMPORTANT: If you don’t follow the guidelines and you get caught doing something wrong your account will be suspended. There are thousands of people who have, and have had a difficult time trying to get reinstated.
What is Google Adsense?
Google Adsense offers a commission when a visitor clicks on one of their advertisements. There doesn’t have to be a sale involved, you get paid for the amount of clicks on the ad and commissions accrue until you have $100 in your account.
Google then double checks that everything is all above board and you get paid.
What you get paid for each click varies.
Car insurance companies and some specialist lawyers pay big money for advertising with Google; in the highly competitive car insurance niche for example you could get between $45 and $50 for one click!
Most other products don’t pay anywhere near that, but even if you’re not in such a lucrative (and highly competitive) niche you can earn perhaps between two to five dollars per click, which can accumulate quickly.
Of course you have to have a high amount of traffic, as with any other kind of advertising to make money.
What are CTR and CPC?
Your Adsense earnings will be calculated on how many visitors (which are classed as impressions) your blog gets x the click through rate (CTR) x Google’s “smart” pricing factor.
Click-through-rate (CTR) is the ratio of clicks per impressions (page visits) and is normally around 1% to 5%.
Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.
“Smart” pricing is Adsense’s way of determining what a click from your site is worth. If clicks from similar sites in your location are valuable because they convert, you’ll be paid a good percentage of the CPC (usually between 60-70%).
Don’t be, the best advice we can offer is to check Google’s Adwords keyword tool.
When you’re looking for keywords for articles you can see how much advertisers are paying for those particular keywords and obviously the more they’re paying the more you can receive.
NEVER BE TEMPTED: Don’t ever click on Adsense ads on your own site! Your site will be banned.
Integrating AdSense Ads into Your Site
Google offers a large number of ways for you to customize their ads.
There are different sizes and layouts, you can use text-only or text and graphic ads, or graphic ads only.
If you don’t like the colors, you can change them to integrate with the colors of your website.
Just don’t try to trick any of your readers into thinking that Google adsense ads are something else.
Consequently many bloggers leave Adsense ads in their original electric blue color to be safe.
You can put Google Adsense ads anywhere on your page, in the center of an article, in the sidebar or above or below your content.
When planning where to put Adsense ads you have to understand that advertising placed “above the fold” on a page tends to do better than those placed towards the bottom.
If you have affiliate banners that are already bringing in a steady income, it’s best to leave them above the fold and put the Adsense advertising in another position.
Placing any advertising on your blog is like doing a jigsaw puzzle without the picture, it will take a lot of experimenting before you find which ads work best in which positions.
You may even find that different sizes and shapes work better on your site, so don’t be afraid to change all your banner and Google ads around until you find the optimum positions.
Google has an ad rotation tool that you can use to find the best positions for your Adsense ads.
Don’t overdo any advertising, Google is beginning to examine sites that are overloaded with ads and they’re already penalizing owners who have more ads than good content.
If your site looks cluttered to you, then the chances are you have overdone it.
When visitors come to your site you want them to focus on your content initially and that’s exactly what Google wants them to do too. People are weary of advertising, so make your site look as user-friendly as possible.
Google ads are triggered by the page’s content, geographical location and a number of other factors. Don’t be tempted to write an article about car insurance to try and get those $45 clicks if your site is about growing roses! Your readers will be scratching their heads and Google will know exactly why you did it.
But I Do Not Advocate The Use of Google AdSense
Now…just because I have written this blog post DOES NOT mean I advocate the use of Google AdSense.
In most cases, I don’t!
I don’t use AdSense on this blog and I never will. I think it can cheapen a site especially sites in the blogging or make money on-line niche.
Have you made a good income from Google AdSense?
Please share your views in the comments below.
In the next post on the series, “How to make a Blog” we shall cover the topic of “Selling and Marketing Your Own Products”
The previous blog posts in the ‘how to make a blog’ series:
Part Eight: How To Make A Blog: Perfect Your SEO Habits