Did you know that every day over a million blogs are left idle and never updated…again?
Now I just made up that statistic but I can assure you that many people enter the blogging world thinking it’s going to be easy to get traffic, get buyers and make millions of dollars.
They think they just have to write blog posts and the money will come flooding in.
Your blog is a product and there’s no product that’s ever been created that sells itself.
Without marketing there would be warehouses full of unknown things and your blog is the same.
If the world doesn’t know about your blog then it’s going to be one of the millions of cold and lonely blogs lost in cyberspace…never to be updated again!
There are certain steps you have to take to market your blog but first…
The Basic Reasons People Buy
There are only three basic reasons why people purchase goods and services:
- Because they need them
- Because the product solves a problem
- Because it makes them feel better
Understanding this helps enormously when marketing.
Depending on the ultimate reason for creating your blog (which is more often than not to earn money) then you can use this information to write more focused articles, blog, forum and social media comments. Appeal to all three types of people and you’ll have part of the perfect marketing formula.
Who Are You Targeting?
Whether you’re marketing a physical product or a blog, you need to get it in front of the people who need it – your target market for your chosen niche.
Ask yourself a simple question “who is my ideal blog visitor?” and start building a picture / persona of them. The ideal customer picture will help you decide who to market to.
Networking With Your Target Market
Whatever the subject of your blog or the product you’re promoting there are places where your target market hangs out.
- Social media
Three good places to start looking, participate regularly by leaving helpful and informative comments and people will follow your link. Just make sure that you’re allowed to leave links on the blogs and forums you choose.
People laughed at Twitter when it first emerged; even the experts thought it would fail. Today millions of people use Twitter to communicate with each other and there’s a huge market of Twitter followers that will be attracted to you. Interact, Tweet and be re-Tweeted.