My wife and I went into Lush (a UK retail company) at the weekend.
My wife purchased some face cleaner and the shop assistance asked us “If we drink green tea?”
I do, so replied “Yes”
The shop assistant gave us a box of Clipper green tea for free.
It’s not as if we spent loads of money – we didn’t.
It’s not that they were advertising the free green tea offer – they weren’t.
We exited the shop surprized and happy.
Will we go back and purchase again?
Will we tell others about our unexpected gift?
Will Lush gain more customers as a result?
Such a simple and inexpensive gesture can make all the difference.
How do you go the ‘extra mile’ and surprize your customers and make them return again and again and again?
Please share your views in the comments below.