It’s not enough that you have to immerse yourself in your chosen industry, but then you have to pick up your keyboard and tell everyone else what you have learned.
Despite all the tools available for making your blog great, there is not yet a perfect solution for generating quality copy, without you having to sit down, think and type (unless you outsource your writing, of course).
So, what do we do when blog boredom strikes?
Here are my tips to stay good friends with your blog, no matter how jaded you have become with it…
Widen your own reading
It’s important to stay fresh and current if you want to retain your loyal readership, so get out there and broaden your own knowledge.
When you hit on something that really gets you going, the chances are you’ll be enthused enough to inject a boost in to your own writing, through your passion for the subject.
If things just aren’t working for you, change the subject themes a little to reflect what you are most interested in.
Research what the experts do
How do the best blogs keep their content lively and stay interesting after they’ve been running for a few years?
Check out some of your favorite blogs and see what techniques they use to stay current and engaging. The chances are you’ll find some inspiration, and you can adapt their techniques for your own blog and insert a little sparkle in to your online presence, with a fresh perspective.
Switch to video
For those of us who have been blogging for a while, switching to the occasional video is a superb way of keeping ourselves busy with a new and interesting way of giving out information.
Your readers will thank you, as it provides a change, and you also benefit from having a good laugh when you create your video post, and enabling YouTube and other search engines to pick up on an alternative communication stream.
Side note: I went out to dinner with friends on Saturday and they mentioned they had seen my video posts and had a good laugh!
Instead of writing a 500 word post, why not switch sometimes to the world of the microblogger?
Use Twitter wisely and you can maintain interest for your readers, and alert them to new events or pass on information and links without sitting down to write a lengthy article.
It’s not blog laziness – it’s a savvy way of keeping people updated!
Let your images speak for you
It’s said that a picture speaks a thousand words, so if you are feeling a little fed up with writing, try sourcing some great pictures.
You can also use diagrams, charts and flows to demonstrate what you are trying to tell people, and a good well-placed image can save you time, effort and words, while livening up your posting space and catering for those among us who don’t like wading through vast reams of text.
Invite guest bloggers in
This isn’t cheating, it’s a great way of broadening the scope of your blog, introducing alternate perspectives on a familiar theme, and lending a new voice to your writing.
By inviting other people to write on your behalf, you gain all the benefits of sharing your space with some of the leaders in your industry, making your site varied, interesting and refreshing for your long-standing readers.
Add some functionality
Gadgets are cool. By updating your blog to include some new and funky widgets, you’ll gain pleasure from watching them at work, and be excited about your site again.
Look around at what other people are using, and see which WordPress plugins you can use to liven your site up and reawaken your enthusiasm for your own blog.
I hope that if you are a little bored with your blog, with the tips above that you’ll fall in love with blogging again and be ready to hit the ground running with a fresh burst of enthusiasm.
Let me know how you get on! Please share your views in the comments below.