If the old adage ‘The customer is always right’ holds true in today’s consumer-focused industries, it stands to reason that outstanding customer service should lie at the heart of any business.
Whether you deal with customers over the internet or regularly come in contact face-to-face with the public, customer service is of paramount importance when it comes to you and the success of your business.
With today’s hectic jobs, a massive list of things to do and the constant drive to deliver results in double-quick time, it can sometimes be easy to neglect your customers.
The problem is, many of the tasks we do depend upon good customer service to meet business objectives, and letting this element of your business slip for even a moment can be disastrous.
If you have spent a long time building up great customer relationships over the course of your business, it makes sense to look after these contacts and make sure they feel cared about, regardless of what else you have to do.
The following tips will go a long way towards reminding you to put your customers first, even if at times it feels like the last thing you want to spend your time doing…
Keep Them Updated
There is nothing more frustrating for a customer than having no idea what is going on, when they are trying to contact a company. It’s important to make sure your customers are always briefed in terms of what you are up to, and when they can expect you to action their requirements.
Respond To Queries
It’s not always possible to resolve or answer all queries which come through to your business immediately.
However, rather than trying to deal with everything at once, it makes sense to provide acknowledgement of their question or query and when they can expect a more detailed response.
This can pre-empt any disgruntled customers from getting in touch, and keep people happy that at least you have acknowledged their request.
If you have recently been through the torture of getting put on hold, trying to get through to a company representative, you’ll recall just how quickly this can put you in the worst of tempers.
Making yourself accessible to your customers adds a personal touch to your dealings with them, giving yourself an ideal opportunity to resolve issues, respond to queries and maintain a positive ongoing relationship.
Ask For Feedback
Without a doubt, the best way of knowing whether your customer service is up to scratch is to simply ask your customers.
No one minds being asked their opinion, and gaining a first-hand account of how you and your business are doing will form the foundation for future great relationships.
What do you have in place that ensures great customer service?
What do you look for…when it comes to great customer service?
Please share your views in the comments below.