Regular visitors to my blog will know by now that I’m a huge fan of guest blogging. I mention it often, as a positive way of getting yourself out there, increasing your traffic footfall to your own site, and realising a number of other benefits that all link in with your overarching online marketing strategy.
And yet, despite the benefits, so many people who run blogs, spending their time on promoting them, writing killer articles and working hard to succeed online still don’t write guest posts.
If you’re one of those shy retiring types who is yet to offer your services as a guest poster to a fellow online entrepreneur, then this post is for you.
Hold on to your keyboards – by the end of this message, you’ll be champing at the bit to put pen to paper and draft out a post that you’ll be itching to publish on someone else’s site.
If you still haven’t guest posted, consider this a prod in to action from someone who swears by it. Here’s why…
Guest blogging is fun, first and foremost. It gives you a chance to hone your online identity, knowing it will be read by new people, and you get to choose whatever topic you want to write about, that you think will sit well for the readers of the site you are going to guest on.
After that, the benefits are massive for you and your business.
You get to forge alliances with new contacts in your niche industry, sharing ideas for best practice and discussing new initiatives. Guest blogging also opens your site to a host of new readers, as you can link back to your products and services, and include a brief bio about who you are and what you do at the end of the post.
Guest blogging brings traffic in the form of readers who respond to what you have written, and want to start following you. They are regulars to the site you have posted on, and so it’s natural for them to want to seek out other professionals who write well about similar topics online.
In a way, it’s like going to a party and meeting lots of like-minded individuals with whom you have a lot in common, and swapping business cards with a few to generating contacts for future business dealings.
There are a few downsides to guest posting – but not enough to make it not worthwhile as a good business practice for your ongoing blogging strategy.
It can be daunting making the jump to writing for someone else – the quality has to be extremely high, sometimes you have to adhere to pretty strict rules, and it can be tough getting criticism for a post which you would pop up on your own site without a second thought.
Many people who run successful blogs can be quite stringent about their guidelines, and for people who are short on time it can be frustrating to spend a lot of resource on crafting a post that will really fit the criteria of what is expected of you.
That said, the benefits are huge, and it’s a great way of opening up discussions with new people and attracting potential new customers to your site.
Which brings me back to my original comment – you’ve never guest blogged? Really? Get on with it!
By the way I do accept guest posts – all are welcome. Here’s my guidelines: Guest Posting Guidelines
What’s your experience of guest posting?
Please share your views in the comments below.