The new Google search engine – Google Caffeine

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- Buffer 0 0 Flares ×

Heard the news about the new Google search engine, called Google Caffeine?

This is what Google announced recently:

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”

So the new Google will be faster and more accurate.

Faster is easier to explain. Basically performing a search will be quicker.

More accurate?

What does that mean?

The number of sites that Google says are using the same keyword phrase will be more accurate?

The websites in the top 10 returns will be more accurate?

You can ‘play’ and compare the current and the new Google here:

I compared some of the keyword phrases I use in my blogs. Here’s the before and after images…

For the keyword phrase, “blog income”:

WeBuildYourBlog in the current Google is in position 3 (out of 65.5m)


And in Google Caffeine, in position: 3 (out of 50.4m)


So no difference to my position but you can see there is a marked difference in the number of sites that Google thinks uses the phrase “blog income” and it was almost 66% faster.

Back on 5 August, was in position 5 for the phrase “blog income”, so my backlink strategy is working.

Another comparison for the phrase “Article writing service” and one of my other sites,

Current Google is in position 4 (out of 70.9m)


Google Caffeine, in position: 3 (out of 16.5m)


Again, notice the difference is speed of return of the results.

Back on August 3, was in position 6 for the phrase “article writing service”

So, just a quick comparison and the sites and keyword phrases I checked are no worse off and one was actually better.

I’m sure there are many more changes to be applied before Google Caffeine becomes the new Google standard but at least they are being upfront and telling us about their plans.

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- Buffer 0 0 Flares ×

, , , , , , , , ,

11 Responses to The new Google search engine – Google Caffeine

  1. Baz March 15, 2010 at 3:26 pm #

    Firstly, congratulation on the fantastic rankings! You obviously know what youre doing 🙂 I also saw a few results change with regards to my rankings after Google Caffeine was released…some sites went up the rankings, others moved down but the majority stayed the same thankfully!
    .-= Baz @ Harry Potter Halloween Costume´s last blog ..About Us =-.

  2. andrew March 16, 2010 at 10:27 am #

    Thanks, Baz.

    Most of mine stayed the smae as well.

    .-= andrew @ Blogging Guide´s last blog ..How You Can Win $6921 In Prizes When Two Social Media Business Players Get Together =-.

  3. Heather July 2, 2010 at 1:45 pm #

    Hey Andrew,
    Firstly congratulations on getting top rankings for competitive keywords! One of the interesting things shown in your screen shots are the number of results google are showing, i guess they are only trying to show really relevant pages now (16 million versus 70 million previously). I personally didn’t notice many changes in my rankings – I guess if you have a solid website then there’s not much to worry about with any Google changes…

  4. Jane "Shiloh Street" July 10, 2010 at 2:24 pm #

    Your an Amazing person. I think, I want to know more about you. I like to apply those tips, specially the Google Caffeine to rank my sites.

    Shiloh Street

  5. Peter May 20, 2011 at 4:02 pm #

    I guess that at the end of the day it is about writing content that Google users will apreciate and will make them keep using Google. To ensure this, it seems that in the last updates, Google is ranking better my posts whenever I have over 700 words of content.

    • Andrew May 20, 2011 at 4:41 pm #


      Over 700 words – that’s quite interesting. How do you know?


  6. Henry Nolan May 30, 2011 at 7:27 pm #

    No body knows for sure what Google is looking for.You never be exactly right with the confusing algorithms, designed such that scamers and geniuses will have a hard time keeping up. Do it this way today but don’t think it holds good for tomorrow. Sandbox me but you seemingly in similar position to receive the same treatment, is never ever touched.
    I say go with the flow, Google is boss, we all know that, they are search engine monarch, if they are right they are right, if they are wrong they are still right. To remain in the game you must play by their rule as least for now.

    • Andrew May 31, 2011 at 8:53 am #


      I agree…no one really knows. We can only interpret what they officially release.


  7. Robert Doebler June 20, 2011 at 7:11 pm #

    Didn’t hear about Google Caffeine until now but I do spend a decent amount of time on the internet 🙂 whenever I can. Google is undoubtedly the top search engine, for everything we need to know there is Google to make things easier. Its good to see Google introducing new updates like the algorithm. Thanks for sharing information on Google Caffeine, feels more well informed.

    • Andrew June 21, 2011 at 9:35 am #


      You’re welcome.

      Google are always changing their algorithm. The big recent one was the Panda change.


Leave a Reply

Please note: Here at, we welcome your comments...supportive, critical or otherwise. However, we censor and delete all comments if they contain the following: Off-topic statements, links to sales pages or services, abusive content, vulgarity, personal attacks, spam or simply saying 'nice post...keep it up!'. Those who violate this policy will be blocked from commenting.

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- Buffer 0 0 Flares ×