When it comes to monetizing a blog you have a lot of options. If you know your audience and are good at marketing, you can try and sell your own advertising. Another alternative is to place advertisements on your site through Google Adsense. Depending on what type of web site you run, your results will vary. In this post we will break down Google Adsense and see if it’s right for your blog?
Are You a Marketer or a Blogger?
Blogging wasn’t supposed to be about marketing and making money online. Instead it was a simple way for you to jot down your thoughts and create an online journal. Now wordpress is one of the best and largest web site / blog platforms around. Just because you are blogging and know how to write great content, doesn’t mean you have to be a genius marketer as well. Since the introduction of Google Adsense, Google has made it easy for anyone to make money with a web site or blog. You simply grab a line of code and Google does the rest, then sends you a check at the end of the month. If you have a blog and want to see if it can make any money, Google Adsense is a great and hands free way to get started.
Do You Have International Traffic?
Just because you are in a certain country, it doesn’t mean all of your blog readers are from there as well. If you break down the actual traffic to your blog, you may find that 10% are from Europe and another 15% are from India… that’s 25% of your traffic which may be clicking on your affiliate links and ad spots, but sales and leads for their countries might not be accepted. If you have a blog that currently receives a lot of foreign traffic and you don’t know how to geotarget your traffic and properly monetize, Google Adsense might be a good way for you to advertise to your foreign traffic. Since most premium ad networks want only US traffic, Google Adsense has become a god send for blogs with traffic from all over the world.
Will Your Blog Audience Click?
The results from Google Adsense on a blog can swing heavily. I have seen some sites pull over $100 CPM amounts, while others remain under $1 CPM. In the end, it all comes down to your content (for ad matching) and audience. For example, I run a large blogging tips site that has a lot of bloggers and marketers who already know what Google Adsense is, and what their ads look like. If I put Adsense on this blog, it will get a low click through rate, since the audience knows it’s an Adsense ad. On the other hand, I have a pet food coupons web site that does very well with Google Adsense. Not only does it show relevant banners, but the people coming to the site are regular web users and customers, who don’t see Adsense as an ad platform, but an additional resource for information.
Google Adsense Keeps It Clean
When it comes to site advertising, you have a few options. Annoying popup ads, text links or banner ads. One of the reasons why Google Adsense has done so well for many web sites, is because their ads blend in extremely well with content. If you don’t like displaying banner ads on your site, you can play around with your Adsense settings so it will only display text links. Adsense also offers many different sizes for their ad spaces, and also offer a navigation bar and search box, which do well for many sites.
Is Google Adsense Right for Your Blog?
In the end, the best way to answer this question is to actually get Adsense up and running on your blog for a few days. It’s extremely easy to setup Adsense and play around with it’s placement, settings and colors with your blog. Simple changes like using their 336×280 banner sizes versus their 300×250 size will usually yield better results. You will also want to try and blend in your Adsense spots in with you text content, usually at the top of each post.
There is nothing you can lose by testing out Adsense on your blog. If you find that you are having success and making decent money, you can then look at the advertisers being served on your blog, then start running your own ads or affiliate links, which may double or even triple your Adsense earnings.
For more on how to improve the performance of Adsense on your blog, be sure to check out my free Google Adsense guide.
This guest post was written by Zac Johnson, a full time internet marketer and blogger at ZacJohnson.com and PPC.ORG