I only buy products and resources on-line when a guarantee of a refund is offered. If there is no refund guarantee in place, I don’t buy.
Because anyone can sell on-line. Anyone can create a product, build a sales page, start promoting, start selling and that product could be rubbish.
And many of them are. I know, I’ve purchased quite a few over the years.
But I always try the product out before I ask for a refund.
And nowadays I know that if the seller isn’t offering a guarantee then the product cannot be worth buying.
By offering a guarantee you are making the potential customer feel secure, safe and relaxed at the same time.
Of course, some people will buy without a guarantee but some won’t (like me!). Maybe, those that buy have yet to purchase a ‘bad’ product without a guarantee!
So a guarantee is a must. And the ‘persuasion’ experts say offer as long a guarantee as possible. Not just 30 days, if you can offer up to a year, do so.
The longer your guarantee is, the more powerful and compelling it will be and the more sales it will make.
Plus make the refund policy non-conditional.
I have seen some sales pages say things like,
“You have a full years guarantee. You have up to 365 days to get a refund. Simply prove to me, the product hasn’t doubled your sales figures and I’ll give you your money back”
“Prove to me!”
Give you a copy of my accounts?
This type of guarantee is almost worthless. Who’s going to bother to ‘prove’ their sales figures?
But even more scary is the ‘seller’ thinks they are providing a great guarantee and that will make more people buy.
Believe me it won’t.
You are better off just simply saying, “You have a full years guarantee. You have up to 365 days to get a refund. No reasons needed. No hassles. Simply let me know you’d like a refund and I’ll give you your money back, instantly”.
Based just upon the guarantees, what sales page are you gong to buy from?
Of course, the second guarantee is much more compelling and powerful.
But whatever length of or compelling guarantee you offer, you will always get some ‘returns’. That’s life. That’s just part of being on-line.
Your product will not suit everyone and that’s fine. As long as the sale page describes the product as best it can, there should be few refunds. Expect anything between 0% and 5%.
But there are some customers who will buy the product already knowing they are going to ask for a refund.
They are out to scam you, the seller. They come along like the look of what you are selling and abuse the refund guarantee.
I had such a customer yesterday.
They purchased the product at 11.12 am. An inexpensive product – 3 PDF’s. Over 200 pages of content.
At 11.16am I had an email from them asking for a refund.
It must have taken a couple of minutes to download the product.
So in 2 minutes they looked at over 200 pages of content and decided it wasn’t for them. Oh and within the same 2 minutes, they had written an email to both me personally and ClickBank asking for a refund.
A typical scam buyer!
So bear in mind when you offer a guarantee:
– Offer as long a guarantee as you feel comfortable with
– You will get customers who genuinely don’t like the product and ask for a refund
– You will get customers who are out to rip you off
– Expect a 5% return/refund rate
– Don’t take it personally
What are your experiences as a buyer and a seller?